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Live Nation Entertainment · 1 hour ago

Associate Brand Director

New York, NY

Full-time

Hybrid

Mid, Senior Level

$85K/yr - $90K/yr

7+ years exp

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders. The Associate Brand Director will lead day-to-day relationships and activities of Live Nation’s strategic marketing partnerships with top corporate brands, focusing on maximizing client relationships and performance of entertainment marketing programs.

ConcertsEvent PromotionEventsMedia and EntertainmentTicketing

No H1B

Responsibilities

Manage a portfolio of clients across multiple categories

Continuously strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client’s industry and business, impeccable program delivery and client

Establish and grow relationships with key client contacts outside of the day-to-day relationships

Develop and grow relationships with key Live Nation teams (i.e., Digital and social media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients

Support VP, Sr Brand Director, Sales lead, Creative Solutions, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships

When required, review and edit relevant deal points and contracts for potential client programs and actively work with Sales and Legal to complete contract process

Ensure delivery of contractual agreements including planning, execution, measurement, and reporting and proactively resolve any challenges with asset delivery

Serve as key point of contact for all client specific financials including overall profitability, projections, and program budgets, including tracking expenses and identifying savings

Lead key client meetings throughout the year, in-person and over phone – i.e., mid-campaign reviews, end of year recap/renewal discussions, etc., including development of presentations for meetings

Oversee for all on-site activities for venues, festivals/venue, custom events, artist experiences and hospitality programs including coordination with venue staff, festival production leads, and/or third-party activation agencies

Fully understand the Live Nation Digital ecosystem, and work directly with LN Digital Planning team to ensure all digital media programs are fully executed and optimized

Development and delivery of program recaps in a timely manner, with analytical business results and key insights to improve and grow the business

Assist clients in achieving ROI goals that will ensure maximum renewal opportunity

Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs

Support department wide development initiatives

Additional responsibilities as requested from Manager and/or Senior Management

Qualification

Brand managementClient relationship managementMarketing program developmentFinancial performance analysisProject managementCross-functional collaborationMarketing trendsMicrosoft Office proficiencyPassion for musicCommunicationTeam managementProblem-solving

Required

7+ years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, advertising or activation agencies

Must have agency AND event experience, music industry experience a plus

Record of success building, selling, and delivering innovative marketing programs with measurable results

Experience with marketing programs that blend physical and digital components

Work with recognizable global brands

Success working with cross-functional teams

Knowledge of consumer and market research with ability to implement into decision-making and management

Track record for developing and growing client relationships

Passion for excellence and executing high-profile marketing programs

Superior project management and organizational skills including managing multiple projects simultaneously

Excellent communication skills – written, verbal and presentation

Ability to proactively identify potential problems and utilize sound decision making to implement the best solutions, relying on managers to provide input and solutions only when necessary

A proactive, collaborative team-oriented working style

Proven ability to work calmly and efficiently under pressure

Deep curiosity about emerging marketing trends and ability to integrate into client programs

Proficiency in Microsoft Office applications including Word, PowerPoint, and Excel

Strong passion for music, including knowledge of current/relevant artists and industry trends

Ability to travel 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice

Preferred

Experience with marketing programs that blend physical and digital components

Work with recognizable global brands

Company

Live Nation Entertainment

Glassdoor4.0

Live Nation Entertainment is a producer, promoter, and seller of live concert tickets for artists and fans. It is a sub-organization of Priority Records.

Founded in 1996

Beverly Hills, California, USA

10001+ employees