Web and Digital Analytics Sr. Manager jobs in United States
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Aramark ยท 1 month ago

Web and Digital Analytics Sr. Manager

positionPhiladelphia, PA
timeFull-time
remoteOnsite
senioritySenior Level
date5+ years exp

Aramark is a global leader in food and facilities services, serving millions of guests every day. They are seeking a Web and Digital Analytics Sr. Manager to lead marketing and web analytics, providing actionable insights to enhance the company's online presence and digital marketing strategies.

ApparelFood ProcessingHealth CareRestaurantsRetail

Responsibilities

Develop and implement comprehensive web analytics strategies to track and measure website performance, user behavior, and marketing campaign effectiveness
Collaborate with cross-functional teams, including marketing, IT, agencies, and LOBs to define key performance indicators (KPIs) and ensure alignment with business goals
Help with lead tracking and analysis for B2B efforts
Assist with SEO initiatives including KPI tracking, recurring dashboards, recommendations, and utilization of SEMrush data
Utilize tools such Adobe Analytics, and other relevant BI tools to collect, analyze, and interpret data
Provide regular reports and dashboards to stakeholders, highlighting key insights and recommendations for optimization
Assist teams with tagging best practice and ensure platforms are working as expected for reporting
Lead training for Adobe Analytics across the enterprise
Conduct A/B testing with Adobe Target and other experimental designs to evaluate the impact of changes to the website and marketing campaigns
Stay up to date with industry trends and best practices in web analytics and digital marketing

Qualification

Adobe AnalyticsDigital analytics experienceSEO best practicesA/B testingAnalytical skillsSalesforceHubspotCommunication skillsProblem-solving

Required

Minimum of 5+ years experience in digital analytics
Proficiency in web analytics tools especially Adobe Analytics required
Knowledge with SEO best practice along with usage of tools such as SEMrush
Strong analytical skills with the ability to interpret complex data sets and extract actionable insights
Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders
Experience with A/B testing
Analytical and strategic thinking
Effective communication and presentation abilities
Problem-solving and decision-making
3 days per week in office at our global headquarters in Philadelphia, PA

Preferred

Bachelor's degree or higher preferred
Familiarity with Salesforce and Hubspot preferred
Experience using Adobe Target preferred

Company

Aramark

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Aramark provides food services, facilities management, and uniform and career apparel to healthcare institutions and more.
dateFounded in 1936
location
Philadelphia, Pennsylvania, USA
people-size10001+ employees
web-link
http://www.aramark.com

Funding

Current Stage
Public Company
Total Funding
unknown
2019-08-19Post Ipo Equity
2013-12-12IPO

Leadership Team

J
John Zillmer
Chief Executive Officer
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Marc Bruno
Chief Operating Officer
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Recent News

thefly.com
Aramark announces 15-year partnership with the University at Albany
2026-01-08
Sports Business Journal
Fenway Park concession workers sign new union contract
2025-12-30
Business Wire
Aramark Completes Debt Repricing
2025-12-12
Company data provided by crunchbase