Markwins Beauty Brands · 1 month ago
Manager, Retail Marketing
City of Industry, CA
Full-time
Onsite
Mid Level
$90K/yr - $110K/yr
3+ years expMarkwins Beauty Brands Inc is a growing cosmetic company with a strong reputation and entrepreneurial spirit. The Manager, Retail Marketing will lead marketing and retail service activities, ensuring a consistent brand message and collaborating with various teams to drive growth in the beauty and color cosmetics verticals.
BeautyCosmetics
Responsibilities
Work with the AVP, Brand Marketing to lead the brand in a global cross-functional team tasked with driving aggressive growth in the beauty & color cosmetics verticals
Develop, implement, and measure strategic brand plans to maximize revenue by building long-term partnerships and optimize the customer experience with key retailers
Analyze competitive landscape and promotional strategy to assess brand performance, capture best practices and suggest recommendations for on-going improvement
Develop and execute 360-degree consumer-facing marketing plans inclusive of digital & social media advertising, promotional offers, coupons and breakthrough in-store presence
Brief Product Development on new product ideas, sampling, and collateral required to meet consumer demand, retailers’ needs, and to elevate brand performance
Brief the Visual Marketing and Creative teams in the development of in-store, advertising, and digital merchandising and promotional materials, considering all touchpoints in the consumer’s journey
Manage marketing calendar and cross-functional development and implementation of business/brand strategies for product introductions, promotions, pricing, communications, forecasting, and inventory management of brand portfolio
Liaison with International Team as needed
Perform other assigned projects and functions as directed by management
Qualification
Required
Bachelor's Degree in Marketing or related field; MBA preferred
3-5 years of professional work experience in marketing, with at least 3 years of CPG brand management experience (Beauty is a strong plus)
Excellent Leadership Skills – Develops, supports, mentors, and trains Marketing team members
Project Ownership– Takes ownership of projects and drives the work forward to completion
Collaboration and Communication – Efficient cross-functional alignment and influence
Relentless Attention to Detail – Well-organized, meticulous and precise to ensure flawless execution
Speed – Acts with speed, confidence, and judgement to deliver real innovation for customers, making decisions based on data to meet KPIs
Passion – Champions the brand and instills that passion in others
Analytics – Analyzes and interprets internal sales data and syndicated data (e.g., IRI) to inform business decisions, and derive actionable insights and recommendations
Flexibility and Adaptability - Ability to independently organize and prioritize workload within a fast-paced environment to meet deadlines, and work well in ambiguous situations
Working knowledge of beauty, fashion, digital best practices, and social trends that are relevant to the continued evolution of the business
Excellent verbal and written communication, organizational, multi-tasking, attention to detail, and problem-solving skills
Proficiency with Outlook; proficiency in Excel/PowerPoint/Word is absolutely necessary
Benefits
Comprehensive benefits package includes employer paid health benefits and 401k match. Benefits typically offered only to full-time employees.
Company
Markwins Beauty Brands
Markwins Beauty Brands has been setting itself apart from other brands in the cosmetics industry.
1001-5000 employees
Funding
Current Stage
Late StageRecent News
Global Cosmetics News
2025-11-26
2025-07-30
2025-02-18
Company data provided by crunchbase