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Understood.org · 4 hours ago

Marketing Manager

New York, NY

Full-time

Hybrid

Entry, Mid Level

$75K/yr - $90K/yr

2+ years exp

Understood.org is a nonprofit focused on shaping the world for difference, and they are seeking a Marketing Manager to elevate the organization’s brand and drive audience engagement. The role involves developing and implementing marketing plans, producing insights, and supporting various campaigns to meet organizational goals.

CommunitiesEducationInternet

Comp. & Benefits

No H1B

Responsibilities

Work with the Director of Integrated Marketing to develop and implement an annual brand awareness marketing plan inclusive of campaigns, events, and partnerships

Drive brand awareness through innovative paid, earned, shared, and owned campaigns that meet core business objectives and/or support behavior change objectives

Produce compelling marketing insights and briefs that inform all channel plans, and ensure measurable goals are set for marketing initiatives across the funnel

Support content development for digital channels, including website, email newsletters, social media, and partner channels for evergreen marketing

Assist in reporting across the marketing function that tells a holistic performance story, ensuring that all activities ladder to organizational goals

Assist the Director of Integrated Marketing in running priority campaigns including but not limited to Awareness Months, events, and priority partnerships intended to drive brand awareness

Identify post-campaign learnings and incorporate them into future campaigns by supporting or running retros

Organize cross-functional team and project managers and show ability to work cross-functionally and build relationships across teams

Qualification

Marketing strategyBrand awarenessContent developmentAnalytics toolsProject management toolsDiversity commitmentRelationship buildingCommunication skillsStorytelling skills