Workato · 3 hours ago
Demand Generation Manager
United States
Full-time
Remote
Entry, Mid Level
$90K/yr - $115K/yr
2+ years expWorkato is a leader in enterprise orchestration that helps businesses streamline operations through its AI-powered platform. The Demand Generation Manager will design and execute integrated campaigns to drive awareness and pipeline growth while collaborating closely with sales teams and partners.
Cloud ComputingData IntegrationMarketing AutomationSaaSSales Automation
Responsibilities
Build and execute multi-channel demand generation campaigns (email, digital, events, content syndication, ABM) to support Embedded pipeline goals
Develop targeted campaigns with SDRs to support outbound motions
Manage paid digital campaigns across search, social, and display
Optimize spend for performance, ROI, and lead quality
Support Workato’s Embedded Partner Program by driving joint campaigns, referral motions, and co-marketing initiatives
Collaborate directly with embedded customers to support their conferences, events, and go-to-market activities
Work closely with SDRs and AEs to align campaigns with sales objectives, messaging, and follow-up strategies
Provide campaign enablement and guidance to ensure successful execution
Track and report on demand generation performance, pipeline contribution, and ROI
Provide insights and recommendations to improve campaign effectiveness
Qualification
Required
2-4 years of B2B demand generation, growth, or digital marketing experience (SaaS or enterprise tech preferred)
Proven experience running multi-channel demand generation programs, including paid media
Hands-on experience with marketing automation platforms (e.g., Marketo), CRM systems (Salesforce), Outreach, and digital ad platforms (LinkedIn, Google Ads)
Strong analytical skills with the ability to measure and optimize campaigns for pipeline impact
Experience collaborating with sales teams, SDRs, and/or partners to drive joint marketing efforts
Highly organized with strong project management skills; able to manage multiple priorities simultaneously
Excellent communicator with the ability to partner effectively across functions and teams
A balance of creative thinking and data-driven decision-making
Growth mindset with a willingness to experiment, learn, and adapt quickly
Benefits
Benefits
Perks
Equity
Company
Workato
Workato is an automation and orchestration platform designed to connect applications, data sources, and workflows across an organization.
501-1000 employees
H1B Sponsorship
Workato has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (2)
2023 (7)
2022 (12)
2021 (6)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$415MKey Investors
Digital Industry SingaporeBattery VenturesRedpoint
2025-11-07Grant
2021-11-10Series E· $200M
2021-01-12Series D· $110M
Leadership Team
Vijay Tella
Co-founder and CEO
Adam Seligman
Chief Technology Officer and GM
Recent News
solutionsreview.com
2025-12-29
Norwest
2025-12-29
2025-12-29
Company data provided by crunchbase