Apply on Employer Site

PCMA · 7 hours ago

Community & Institute Marketing Manager

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

PCMA is a leading organization focused on professional development and community engagement. The Community & Institute Marketing Manager is responsible for developing and executing marketing strategies to enhance course enrollments, membership engagement, and retention while collaborating with various teams to create effective messaging and campaigns.

Non-profit Organization Management

H1B Sponsor Likely

Responsibilities

Build annual and quarterly marketing plans for learning products and membership, including channel mix, budget, targets, and a test-and-learn roadmap

Define priority segments and personas for association event organizers and corporate event marketers, as well as enterprise and collegiate personas; align messaging to lifecycle stages (prospect, learner, community, member, advocate)

Develop value propositions and packaging for courses (on-demand and cohort-lead), webinars, sponsor and partner events such as Institute-led focus groups, roundtables and workshops

Create membership messaging for target segments; localize by region and/or vertical sectors as needed

Plan and run multi-channel campaigns (email, paid and organic social, search and search-engine optimization, website personalization, partners/affiliates, events, and webinars) to acquire learners and members

Coordinate go-to-market for new course launches and seasonal membership pushes; manage timelines, briefs, and creative asset development

Build lead-generation programs (guides, case studies, research, continuing-education content) and always-on nurturing for learner and community prospects

Integrate all 17 North American Chapters into PCMA marketing campaigns by providing tools, templates, and plug-and-play assets that make it easy for chapters to amplify PCMA messaging and support member recruitment, retention, and engagement efforts

Collaborate with Community and Institute leaders to create assets that increase pull marketing and reduce reliance on push tactics

Produce landing pages, emails, ads, infographics, videos, and case studies; maintain content calendars mapped to buying stages

Develop dashboards to track traffic, campaign engagement, conversions, revenue, renewals, and other department targets, including campaign costs

Test headlines, images, page layouts, and offers—maintaining what works and retiring underperformers

Gather feedback from learners and members and monitor competitors to inform plans

Partner with the Institute on pricing, packaging, calendars, and outcomes storytelling

Partner with Community on lifecycle campaigns (join, onboard, engage, renew) and with Events to convert attendees to learners and members

Coordinate with Editorial/Convene to use thought leadership for lead generation and brand lift

Ensure consistent brand standards across PCMA and reinforce brand value proposition

Manage any external agencies and vendors as needed; monitor contracts, and performance

Qualification

Marketing strategyIntegrated campaignsData analysisContent creationMembership engagementLead generationBrand managementCross-functional collaboration

Required

Experience in developing marketing plans and go-to-market strategies

Proven track record in acquisition, conversion, and retention marketing

Ability to create clear messaging and content for integrated campaigns

Experience in planning and executing multi-channel marketing campaigns

Strong analytical skills to develop dashboards and track campaign performance

Experience in collaborating with cross-functional teams

Ability to manage timelines, briefs, and creative asset development

Experience in producing various marketing assets such as landing pages, emails, ads, infographics, and videos

Strong understanding of brand governance and maintaining brand standards

Preferred

Experience in the professional development or membership organization sector

Familiarity with event marketing and engagement strategies

Experience with data analysis and optimization techniques

Knowledge of digital marketing tools and platforms

Experience in managing external agencies and vendors

Company

PCMA

PCMA educates, inspires, and listens, creating meaningful experiences where passion, purpose and commerce come together.

Founded in 1956

Chicago, Illinois, US

51-200 employees

https://www.pcma.org

H1B Sponsorship

PCMA has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2022 (1)

2021 (1)

2020 (1)