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SpaceX · 1 week ago

Product Growth Lead, E-Commerce & Consumer Insights (Starlink)

Bastrop, TX

Full-time

Onsite

Mid Level

3+ years exp

SpaceX is a company focused on developing technologies for space exploration and enabling human life on Mars. They are seeking a Product Growth Lead for Starlink, responsible for improving the Starlink.com conversion funnel through experimentation and customer insights. The role involves leading projects that enhance e-commerce performance and customer engagement.

Advanced MaterialsAerospaceManufacturingNational SecuritySpace Travel

Growth Opportunities

No H1B

U.S. Citizen Only

Responsibilities

Own Starlink.com conversion and funnel performance KPIs, driving measurable improvements in acquisition and checkout flows (e.g. including website optimizations, personalized content, messaging, and e-commerce enhancements.)

Conduct ongoing customer research (surveys, focus groups, analytics) to uncover insights into target audiences' needs, pain points, and behaviors; develop and maintain detailed customer personas for segmentation and journey mapping

Lead SEO efforts through keyword research, site optimization, and trend analysis to boost organic traffic and persona alignment

Develop and execute strategic programs (e.g., persona-driven campaigns, SEO content, new channels) to maximize global sales in partnership with marketing

Lead communication & content A/B testing and experimentation roadmap, from hypothesis development to test design, execution, and analysis

Partner with design and engineering to optimize website and checkout experiences, reducing friction and increasing activation

Build and maintain customer testing groups and research programs to incorporate direct customer feedback into product and funnel decisions

Develop and manage data views/dashboards using SQL and related tools to monitor funnel performance and inform prioritization

Qualification

A/B testingSEO optimizationConsumer researchSQLE-commerce optimizationData analysisProject managementCommunication skillsLeadership skillsProblem solving

Required

Bachelor's degree

1+ years of cumulative work/internship experience in management consulting, growth strategy, go-to-market planning, or business operations experience

Preferred

3+ year of experience in consumer research/insights, product management, growth, product strategy, marketing, or e-commerce optimization

Experience with Excel

Hands-on SEO experience (e.g., Google Search Console, SEMrush/Ahrefs) and e-commerce conversion optimization (e.g., A/B testing with Optimizely/Google Optimize)

Demonstrated success running and analyzing large-scale A/B tests and experiments

Strong SQL experience & building dashboards for e-commerce funnels; Python experience a plus

Proven success and expert in funnel optimization, checkout improvement, and subscription growth

1+ years in early and growth stage startups working with lean teams

Distinctive business judgment and communication skills

Excellent project management, problem solving and analysis skills

Strong communication and leadership skills with the ability to influence across functions and to executives

Technical background or experience working closely with engineering/design teams on web product development