BoF Careers ยท 1 month ago
Ralph Lauren Manager, Go To Market Strategy RLS
Nutley, NJ
Full-time
Onsite
Mid LevelRalph Lauren Corporation is a global leader in premium lifestyle products, and they are seeking a Manager for Go-To-Market Strategies. This role involves serving as a strategic partner to deliver comprehensive plans for seasonal execution and product launches, driving revenue growth while minimizing inventory liability.
Marketing & Advertising
Responsibilities
Conduct competitor analysis, pricing research, product research, consumer and market research on a seasonal basis to ensure competitive advantage with assortments, merchandise and pricing strategies
Research regional and NA key city ecosystem retail trends with insights into wholesale and digital
Consolidate research, trend analysis and feedback into comprehensive scorecards to identify and socialize opportunities and maximize successes
Produce and share regular standardized briefs on observations of assortment alignment to customer trends
Identify synergies and gaps between current line/assortment and market needs that equate to revenue and margin opportunities
Recommend new ideas and opportunities to drive revenue, retain clients, and attract new customers
Ensure the right touchpoints and resources are in place throughout the planning process to align product strategy and execution within the overall retail lifecycle
Lead and drive execution of 360 customer experiences that connect product initiatives to consumer journey experience
Articulate and interpret inspiration, assortment, buys, product related GTM strategies for Field
Align commercial calendar events with tactics for store execution and client engagement
Partner with L&D on product knowledge training curriculum direction and content
Support and design execution strategies for key Visual Merchandising initiatives to increase in-season sales for our stores
Analyze customer feedback to validate strategy while working with cross-functional partners to build and expand our solutions
Monitor key performance indicators, including productivity, sales, and employee engagement outcomes
Qualification
Required
Demonstrated track record of progressive growth and increasing levels of responsibility in trend analysis, strategy, communications, or product-related project management
Proven ability to effectively influence decisions and drive outcomes across all organizational levels, from individual contributors to senior leadership
Ability to act with integrity, professionalism, and confidentiality
Demonstrated ability to transform complex data and research findings into compelling narratives
Demonstrated excellence in written and verbal communication, active listening, and facilitation, coupled with the ability to foster collaborative relationships across departments
Strong presentation design skills (PowerPoint, Google Slides)
Proficiency in project management tools (Smartsheet or similar); Excellent Excel & Adobe Acrobat skills; Strong Word, Outlook & Adobe Suite
Ability to work a flexible schedule, including evenings and weekends, to meet project deadlines and operational needs as required, approximately 25% of the time needs
Ability to travel
Preferred
Experience working with retail or product teams is highly preferred
Company
BoF Careers
BoF Careers connects professionals in fashion, beauty and luxury to The Business of Fashion's global marketplace of over 2,000 opportunities.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase