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NERA · 1 month ago

NERA Associate Director of Content Marketing (Chicago)

Chicago, IL

Full-time

Hybrid

Senior Level, Lead/Staff

$145K/yr - $160K/yr

10+ years exp

NERA is a leading economic consultancy that has been providing guidance on market, legal, and regulatory questions since 1961. The Associate Director of Content Marketing will develop and execute the firm’s content strategy across digital and print assets, collaborating with various stakeholders to deliver impactful content that aligns with the company’s mission and drives business growth.

AdviceConsultingFinancial ServicesGovernmentProfessional Services

Growth Opportunities

Responsibilities

Design and author content and implementation strategies that effectively communicate complex economic concepts and insights to diverse audiences

Develop, implement, and continuously refine the overall content and implementation strategy across digital and print assets to align with the company’s mission, values, business objectives, target audience, and brand guidelines

Translate technical, economics-specific insights and data into clear, accessible language for non-technical audiences without losing nuance or accuracy

Publish engaging and SEO and AI search-optimized content, including articles, blog posts, website copy, social media posts, outbound emails, and newsletters

Use data insights, analytics, and feedback mechanisms to measure content effectiveness, optimize performance, and drive continuous improvement

Continuously monitor industry best practices, emerging trends, and updated content formats to consistently improve and innovate content marketing strategies

Create and manage editorial calendars to deliver timely content across various platforms

Oversee and provide guidance to one direct report, offering mentorship and support to uphold excellence in writing, foster creativity, and drive effective strategic execution

Partner with consultants and business development and marketing colleagues to plan and execute content marketing activities that drive engagement and growth

Stay current on economic trends, market dynamics, and industry-specific issues for accurate and relevant content creation

Establish credibility by demonstrating both economic expertise and business acumen, positioning oneself as a trusted advisor in multiple capabilities and industries

Facilitate clear and engaging communication that connects complex economic analysis concepts, ensuring content resonates effectively with diverse audiences

Partner with internal teams, including business development and marketing, human capital, technology, and other firm functions, to coordinate content efforts that support cross-functional campaigns and initiatives

Collaborate with design team to bring thought leadership messaging to life with compelling designs

Own the development and maintenance of content on the company website and all outward-facing marketing materials including case studies, newsletters, presentations, white papers, and social media to ensure messaging consistency and quality

Partner with designers, videographers, and other stakeholders to create visually appealing and multimedia-rich assets

Monitor and analyze content performance metrics, such as website traffic, engagement rates, and conversions, and make data-driven recommendations to increase NERA’s online presence across all digital channels

Shape, maintain, and ensure brand consistency and compliance with the company’s style guides and voice across all content deliverables

Ensure all content meets editorial standards, is factually accurate, well-written, and aligned with strategic goals

Develop and implement the firm’s global advertising strategy

Qualification

Content strategySEO best practicesProject managementEconomic consultingData analyticsCommunication skillsStorytelling skillsCollaboration skillsMentorshipCreativity

Required

Bachelor's degree in economics, marketing, communications, journalism, or a related field

Ten plus years of experience as a content manager, content strategist, or similar role

Excellent interpersonal, written, verbal, communication, and storytelling skills with an eye for detail to collaborate with diverse stakeholders, including economists across the organization

Function as a trusted and influential advisor to partners, fostering strong relationships with senior leaders and key stakeholders

Strong project management skills, capable of handling multiple priorities and deadlines

This position requires an entrepreneurial, energetic, and highly collaborative individual with high-level of diligence and internal client service

Vision, collaboration skills, and the ability to see the big picture

Familiarity with SEO best practices, keyword research tools, content analytics, and performance measurement