Chegg Inc. · 2 hours ago
Senior Manager, Demand Generation
United States
Full-time
Remote
Senior Level
5+ years expChegg Inc. is focused on helping working adults build the skills they need for better jobs. The Senior Manager, Demand Generation will be responsible for leading demand generation programs and systems to drive pipeline for the sales team, focusing on strategy, execution, and measurable results.
BooksEducationHigher EducationTextbook
Responsibilities
Lead end-to-end demand generation with full accountability — choose channels, allocate resources, and execute rapidly to generate measurable pipeline impact
Run and optimize multi-channel programs — paid, lifecycle (email & automation), content amplification, and events — focused on impact and conversion
Build repeatable, scalable playbooks and processes that turn experiments and campaigns into predictable pipeline growth
Use data to act fast, interpret trends and prioritize initiatives that move the needle
Maximize funnel performance, working closely with Sales and Product Marketing to tighten handoffs, improve lead quality, and accelerate conversions
Lead rapid experimentation, testing new channels, messages, and tactics, and scaling what delivers consistent results
Drive quarterly channel planning and forecasting, making resource and investment decisions grounded in measurable outcomes
Expand capacity strategically, sourcing and managing contractors or vendors as needed to maintain speed and quality
Own channel ROI and performance, making clear, data-backed decisions on where to double down or pivot
Qualification
Required
5–8+ years of B2B demand generation or growth experience with direct ownership of pipeline- or revenue-driving programs
Hands-on expertise in paid channels, lifecycle marketing, and multi-touch funnel optimization
Proven ability to turn scattered efforts into structured, repeatable, scalable systems and playbooks
Comfortable interpreting data, making decisions quickly, and acting with urgency
Experience driving alignment and influence across Sales and GTM teams
Decisive, results-focused mindset: you prioritize impact, experiment fast, and scale what works
Company
Chegg Inc.
About Chegg: Chegg provides individualized learning support to students as they pursue their educational journeys.
1001-5000 employees
H1B Sponsorship
Chegg Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (29)
2023 (36)
2022 (32)
2021 (35)
2020 (51)
Funding
Current Stage
Public CompanyTotal Funding
$227.3MKey Investors
SuRo CapitalAce LimitedInsight Partners
2016-04-07Post Ipo Equity
2013-11-13IPO
2012-04-01Series Unknown· $2.4M
Leadership Team
David Longo
Chief Financial Officer
Ben Tucker
VP, Engineering
Recent News
2025-12-29
2025-12-11
Foundation Capital
2025-12-05
Company data provided by crunchbase