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CVS Health · 1 month ago

Senior Marketing Operations Manager – CMX

New York, NY

Full-time

Hybrid

Mid, Senior Level

$83K/yr - $199K/yr

5+ years exp

CVS Health is a leading health solutions company dedicated to transforming health care. They are seeking a Senior Marketing Operations Manager to enhance capabilities supporting the CMX Marketing portfolio, focusing on operational efficiency and the execution of comprehensive marketing strategies.

Health CareMedicalPharmaceuticalRetailSales

Responsibilities

Designing and implementing scalable workflows within Workfront, creating standardized processes for cross-functional collaboration, and partnering with CMX L&D to develop comprehensive training programs to support user onboarding and education

Establishing performance metrics, building reporting frameworks, and using data-driven insights to continuously improve operational efficiency and speed to market

Manage multiple concurrent marketing and creative projects, creating project plans and timelines that deliver work on time, on strategy, and on budget

Evaluate new requests, identify resources needed, assign individual responsibilities, and schedule action items managed within Workfront

Oversee and report out on all aspects of projects: scope, schedule, status, and communication to stakeholders' fullest satisfaction via weekly status meeting and notifications

Be a point of escalation for all issues and changes to existing plans. Keep track of lessons learned and share with all team members in after actions

Drive processes, workflows, roles and responsibilities to align with business goals

Develop/maintain reports and dashboards within Workfront to align KPIs to inform decision making on portfolio status, capacity planning, areas of operational improvement

Manage Marketing Ops onboarding documentation and schedules for new team members, ensure all lives on-SharePoint for coordination of ongoing training and re-training efforts

Own cross-functional and team-wide collaboration model and RACI, ensuring ways of working are consistent, clear, and adhered to by the team

Qualification

Marketing operations experienceAdobe WorkfrontCross-functional leadershipRetail marketing experienceOmni-channel media solutionsDigital marketing familiarityMarketoSharePointTime managementDetail orientedProject managementCreative problem solvingCommunication

Required

5+ years of marketing ops experience with a strong foundation of business, retailer, advertiser (B2B) and consumer (B2C) understanding

5+ years of marketing ops experience with omni-channel media solutions

5+ years of hands-on experience with Adobe Workfront

3+ years cross-functional leadership experience

3+ years of retail marketing, retail media, or retail agency ops/strategy experience

Bachelors in Business Management, Marketing, Technology, or related field or equivalent (HS Diploma and 4 years of experience) required

Preferred

Highly skilled at time-management, is detail oriented and has high standards for project delivery

Process orientated, highly organized, excels at multitasking, strong documentation, coordination and project management skills

Proven track record of the ability to work collaboratively with internal and external business partners in delivery ROI positive results

Intellectual curiosity and rigorous marketing operations experience and a strong familiarity with the digital environment

Self-motivated, high-capacity individual who can function and win in a demanding, performance-driven environment

Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base

Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently

Experience with relevant marketing technology and channels, including Workfront, Marketo, and SharePoint

Benefits

Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.