Modern Campus · 1 month ago
Email Marketing Strategist
United States
Full-time
Remote
Mid, Senior Level
$80K/yr - $120K/yr
5+ years expModern Campus empowers higher education institutions to thrive amid challenges. The Email Marketing Strategist is responsible for building and executing high-impact B2B email marketing programs to drive engagement and strengthen customer relationships across the learner-to-earner lifecycle.
EducationHigher EducationSaaSSoftware
Responsibilities
Manage the end-to-end email marketing process, including scheduling, segmentation, copywriting coordination, design coordination, testing, and deployment
Build and execute nurture programs that engage prospects, accelerate funnel progression, and support retention and expansion initiatives
Partner with Revenue Operations to maintain and segment email lists, ensuring accurate targeting and clean data
Continuously monitor and analyze campaign performance metrics (open rates, CTRs, conversions, unsubscribes, etc.) to identify trends and areas for improvement
Conduct A/B testing to optimize subject lines, send times, design elements, and content for maximum impact
Ensure email deliverability best practices, compliance with privacy regulations, and proper use of tracking and automation tools
Provide actionable insights and recommendations to enhance engagement and overall marketing ROI
Stay current on email marketing trends, technologies, and best practices to continually evolve Modern Campus’s approach
Partner with content and design teams to ensure strong visual identity and messaging alignment across all campaigns
Support broader marketing programs and campaigns with email components that amplify reach and drive conversions
Qualification
Required
5+ years of experience in B2B email marketing; SaaS experience strongly preferred
Proven success developing and executing multi-touch email campaigns that drive measurable results
Strong analytical skills with the ability to interpret campaign data and translate insights into action
Excellent copywriting and communication skills tailored to professional and higher education audiences
Proficiency with marketing automation platforms such as HubSpot, Marketo, or Pardot
Experience working with CRM systems such as Salesforce or HubSpot
Bachelor's degree in Marketing, Communications, or a related field (preferred)
Preferred
Bachelor's degree in Marketing, Communications, or a related field (preferred)
Benefits
Remote first workplace!
Rewards and recognition programs
Learning and development opportunities
The ability to make a difference every day for universities trying to grow and students trying to learn!
Company
Modern Campus
Modern Campus is a SaaS-based student lifecycle management software designed to manage continuing education and non-degree programs.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$59MKey Investors
Riverside Company
2025-08-25Acquired
2021-06-08Debt Financing· $59M
2018-05-23Private Equity
Leadership Team
Craig Chanoff
Chief Executive Officer
Recent News
Crunchbase News
2025-11-21
2025-08-28
Mergers & Acquisitions
2025-08-26
Company data provided by crunchbase