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Greenpark · 1 month ago

Digital PR Specialist

United States

Contract

Remote

Entry, Mid Level

2+ years exp

Greenpark is a global, award-winning content leader and brand publishing agency seeking a Digital PR Specialist to enhance their media presence. The role involves implementing strategies to amplify the profiles of key individuals through various media channels, while maintaining relationships with US publishers and managing media relations.

Marketing & Advertising

Hiring Manager

Cimberlea T.

Responsibilities

Implementing strategy to amplify profiles of key individuals across media, TV, radio and podcasts in line with guidelines set by Digital PR Manager

Placing expert comment and profile on leading media platforms across the US market including press, TV, radio and podcasts. Expertly cutting through industry noise to ensure results

Communicating with key experts across multiple industries via best-in-class communications appropriate for leading industry figures as required

Best practice media relations: creating press releases and pitches with guidance from Digital PR Manager, preparing media lists for client, assisting Digital PR Manager in creating reporting decks as required

Work closely with Digital PR Manager and wider account team to implement compelling expert promotions strategy that consistently achieves KPIs, while following best practice guidelines

Develop and maintain strong personal relationships with key US publishers (journalists, producers and podcasters), entailing identification of key publications through social media, use of journalist databases, real engagement with online communities and attending industry events

Maintain and develop press, blog and media contact database, as well as creating relevant contact lists for expert profile amplification

Place expert comment, interviews and opinion pieces from experts with Tier One media across the US market, both local and national

Monitor the news cycle for reactive opportunities for expert placement

Ad hoc related tasks as required

Qualification

Media RelationsPress Release WritingExpert PlacementPR Strategy ImplementationJournalist Database UsageNews Cycle MonitoringRelationship Building

Required

2+ years work in the PR industry

Proven track record of placing coverage with top tier media titles in the US across multiple different industries, both on a local and a national level

Experience of working with high profile individuals within the US market – for example C-Suite professionals, celebrities or college professors/researchers

Preferred

Experience of working with high profile individuals within the US market – for example C-Suite professionals, celebrities or college professors/researchers

Warm contacts at key national and local media