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IDERA Software · 1 month ago

Generative Engine Optimization Specialist - Apilayer

United States

Full-time

Remote

Mid Level

3+ years exp

Idera, Inc. is seeking a Generative Engine Optimization (GEO) Specialist to enhance the visibility and ranking of Apilayer APIs in LLM-based search environments. This role focuses on optimizing API content and metadata to improve discoverability and conversion in generative AI ecosystems.

Software

Responsibilities

Develop and execute a Generative Engine Optimization strategy with the SEO Lead and Content Team, to improve Apilayer’s APIs visibility and ranking within LLM-driven searches and AI assistants

Analyze how LLMs interpret and recommend APIs, identifying key factors that influence their responses and rankings

Optimize API descriptions, documentation, and metadata (e.g., OpenAPI specs, knowledge base, website content) for better comprehension by LLMs

Collaborate with content, product, and SEO teams to align traditional SEO and GEO strategies

Experiment with prompt engineering to test and measure how generative engines surface Apilayer APIs

Create and maintain a GEO performance dashboard tracking impressions, citations, and conversions from LLM-based sources

Partner with developer advocacy and partnerships teams to ensure Apilayer APIs are referenced in AI app ecosystems, API marketplaces, and developer tools that integrate with LLMs

Stay ahead of trends in AI search, and generative content to continuously refine optimization tactics

To support niche based prompt keyword planning for LLMs

To build a voice search strategy and how this differs to original search strategies

Qualification

Generative Engine OptimizationAPI documentationLLMs understandingData-driven content optimizationPrompt engineeringWritten communicationCollaboration skills