CoralTree Hospitality · 1 day ago
Head of Culture & Experience
Sedona, AZ
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expCoralTree Hospitality is preparing to redefine hospitality in Sedona through storytelling and connection. The Head of Culture & Experience will lead marketing strategies, community engagement, and on-property programming to create immersive guest experiences that reflect the Outbound ethos.
CateringEventsHospitalityHotelRestaurants
Responsibilities
Develop and execute the property’s marketing plan including digital channels, brand storytelling, advertising needs, and local partnerships
Lead all content development including website updates, email campaigns, and social media collaborations
Manage relationships with media partners, influencers, photographers, videographers, and the Sedona Chamber/DMO
Ensure all digital and print collateral reflects Outbound’s personality and brand standards
Use analytics to evaluate marketing performance and adjust strategies based on engagement, demand patterns, and KPIs
Partner with CoralTree’s Brand & Marketing team on larger campaigns, creative needs, brand initiatives, and messaging consistency
Create, plan, and execute on-property events, signature programming, and seasonal activations that reflect the Outbound ethos of nature, adventure, and community
Build and nurture relationships with local guides, artisans, makers, wellness practitioners, and small businesses to deliver authentic guest experiences
Support experiential sales efforts by curating cultural touchpoints that enhance group and leisure stays
Work alongside Operations teams to ensure seamless implementation of events, activations, and guest-facing experiences
Capture photography and short-form video content that showcases the resort, activities, and Sedona lifestyle
Write compelling copy for digital platforms, print collateral, and campaigns that highlight the property’s unique culture
Act as the on-property brand ambassador, championing consistency across all touchpoints and ensuring every message conveys the Outbound Sedona voice
Represent Outbound Sedona within the local community through partnership development, networking, and event participation
Support familiarization trips, media visits, adventure collaborations, and influencer stays
Participate in local tourism events, business networking functions, and community activities that elevate Outbound Sedona’s visibility
Participate in weekly leadership, commercial, and pre-opening strategy meetings
Assist with marketing reporting, KPI tracking, and quarterly updates
Communicate market insights, trend shifts, and partnership opportunities to the General Manager and CoralTree Marketing leaders
Support operational readiness during the pre-opening phase including photography needs, brand rollout, signage, and event preparation
Qualification
Required
5–7 years of experience in hospitality marketing, lifestyle branding, community engagement, or cultural programming
Strong digital marketing skills with experience in content creation, social media strategy, and marketing campaigns
Proven ability to create events, activations, or partnerships that enhance guest experience and strengthen community ties
Excellent storytelling, communication, and visual-content skills
Highly organized, flexible, and comfortable navigating a fast-paced pre-opening environment
Preferred
Bachelor's degree in Marketing, Communications, Hospitality, or a related field preferred
Experience working in resort, adventure, outdoor, or lifestyle-driven hospitality is a plus
Local market knowledge or a strong curiosity for Sedona's culture, landscape, and creative community
Benefits
Team member free room night program for stays within the CoralTree portfolio
Group medical, dental, vision, life, and disability benefits
Participation in a pre-tax flexible benefit plan for healthcare and dependent care
Employee assistance program
Paid time off/sick time
Participation in a 401(k) plan with a company match
Company
CoralTree Hospitality
CoralTree Hospitality is a hospitality management company that offers hotel and property management services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Andre' Fournier
Chief Commercial Officer (CCO)
John DeMarco
Chief Legal Officer
Recent News
Company data provided by crunchbase