AE Digital · 1 month ago
Digital Marketing Specialist
Richmond, VA
Full-time
Onsite
Entry, Mid Level
$65K/yr - $75K/yrAE Digital is a growing digital marketing agency seeking a Digital Marketing Specialist to manage and implement digital marketing strategies for service-based clients. The role involves optimizing Google Ads campaigns, developing SEO strategies, and providing insights through reporting and collaboration with the owner.
Hiring Manager
Annena Ellis
Responsibilities
Oversee and optimize active Google Ads campaigns across multiple client accounts
Build and launch new campaigns, including keyword research, ad copy, targeting, and conversion tracking setup
Monitor performance, manage budgets, and continuously optimize campaigns through negative keywords, bid adjustments, and A/B testing
Help develop and implement SEO strategies aligned with client goals and service offerings
Conduct keyword research to support service pages, blogs, and local SEO initiatives
Analyze client websites to identify SEO opportunities, content gaps, and technical issues
Collaborate on and execute on-page optimizations, including metadata, internal linking, content improvements, and schema recommendations
Support local SEO strategies, including Google Business Profile optimization, review growth initiatives, and location-based content
Monitor keyword rankings, organic traffic, and site performance, adjusting strategy as needed
Compile regular performance updates for internal review and client reporting using dashboard software
Translate PPC and SEO data into clear, actionable insights and prioritized recommendations
Track progress against goals and communicate wins, risks, and next steps
Work directly with the owner to align paid and organic strategies with client goals
Participate in campaign planning and optimization discussions
Stay current on PPC and SEO trends, algorithm updates, and platform changes—and proactively bring ideas forward
Qualification
Required
Experience managing Google Ads campaigns from setup to optimization
Hands-on experience with SEO strategy and implementation (on-page, local, and content-focused SEO)
Strong understanding of keyword research, search intent, and performance metrics
Comfort working with analytics, dashboards, and reporting tools
Ability to manage multiple accounts, priorities, and deadlines
Proactive, solution-oriented mindset with strong attention to detail
Benefits
Generous PTO policy plus 12 paid holidays each year to truly unplug and recharge
Company-provided laptop so you’re set up for success from day one
Monthly internet stipend to keep your home office running smoothly
Company
AE Digital
At AE Digital, we provide comprehensive digital marketing services to small businesses who want to take full advantage of everything their business can do online, from social media management to pay-per-click management.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase