Be LOVE™ · 1 month ago
Senior Brand Creator, Culture & Growth Ambassador
New York, New York, United States
Full-time
Onsite
Senior LevelBe LOVE™ is building the future of beverages across multiple categories, and they are seeking a Senior Brand Creator, Culture & Growth Ambassador to serve as the authentic face of the brand. This role merges brand ambassadorship, high-volume content creation, strategic execution, and analytical reporting to drive influencer marketing as a key brand and business driver.
Retail
Responsibilities
Develop briefs and coach creators toward best-in-class content. Review concepts for fit, clarity, and brand safety
As the face of the brand, you will own and execute the content strategy for your personal channel(s) (which promote *Be* LOVE™ and our core brand channels; ideate, shoot, edit, and post with clean CTAs
Monitor, manage, and report on performance of organic & paid campaigns, including both performance-driven and awareness campaigns
Ensure all contractual obligations are met and all campaigns launch on time with clean links and disclosures
Optimize strategy and execution based on learnings
Partner closely with Brand, Studio, and Growth teams to leverage creator creators and their content as part of our campaigns & always-on brand moments
Stay on top of trends, share case studies, and demonstrate thought-leadership across the organization
Continuously research and learn from other successful brands with a strong social media & influencer presence
Work with the Senior Creator Program Lead on the master roadmap, playbook, and measurement plan to grow influencer marketing into a key brand and business driver, with measurable impact across reach and impressions, traffic and sales
Help shape and lightly host "micro-moments" with our community (e.g. group chats, small meetups, surprise-and delight drops) that keep creators and fans feeling seen and connected
Source, vet, and maintain a current roster of brand-relevant creators across platforms, ensuring alignment on brand fit, audience quality, and rates
Initiate cold outreach and nurture relationships with potential and existing influencers and brand ambassadors to expand the *Be* LOVE™ social network
Act as a passionate brand evangelist, identifying and pitching new, inventive ways to promote *Be* LOVE™ through the influencer and creator network
Draft comprehensive and airtight briefs including objectives, hooks, claims, do’s/don’ts, and full disclosure guidance
Negotiate packages, timelines, and usage rights, coordinating with internal teams (Brand, Studio) for asset creation and claim confirmation
Manage all product seeding and logistics, coordinating with the warehouse for product shipments and external vendors for custom gifted mailers
Issue and verify links, codes, and tracking pixels prior to launch to ensure accurate performance measurement
Manage the end-to-end payment process, communication, and deliverable tracking for all influencer partnerships
Lead monthly reporting and KPI tracking utilizing platforms (GRIN, Tribe Dynamics, Lumanu) to log performance reads (e.g., CTR, CPA, GMV, save/share rate)
Collect and secure usage/ad authorization (e.g., Spark Ads, allow listing) and hand off files to the Paid Media team for content boosting and retargeting
Maintain an active, up-to-date understanding of digital marketing knowledge and social media trends to inform and continuously improve execution
Qualification
Required
You own an active, established channel
You are skilled at generating viral, native content
You understand hooks and retention because you do it yourself
You are comfortable being on camera as the authentic face of Be LOVE™ on and off your channels
You connect people, remember details, and keep the energy warm, organized, and moving
You will work directly with the Senior Creator Program Lead to shape the program's future
You will contribute to the master roadmap, playbook, and measurement plan to elevate influencer & creator marketing
You will serve as a primary coach for our creator network, ensuring all content is best-in-class
You will own the monitoring and reporting of campaign performance (organic and paid)
You will help build and nurture a tight-knit ecosystem of creators, ambassadors, and superfans
You will develop briefs and coach creators toward best-in-class content
You will own and execute the content strategy for your personal channel(s)
You will monitor, manage, and report on performance of organic & paid campaigns
You will ensure all contractual obligations are met and all campaigns launch on time
You will optimize strategy and execution based on learnings
You will partner closely with Brand, Studio, and Growth teams
You will stay on top of trends, share case studies, and demonstrate thought-leadership
You will continuously research and learn from other successful brands
You will help shape and lightly host 'micro-moments' with our community
You will source, vet, and maintain a current roster of brand-relevant creators
You will initiate cold outreach and nurture relationships with potential and existing influencers
You will act as a passionate brand evangelist
You will draft comprehensive and airtight briefs
You will negotiate packages, timelines, and usage rights
You will manage all product seeding and logistics
You will issue and verify links, codes, and tracking pixels prior to launch
You will manage the end-to-end payment process, communication, and deliverable tracking
You will lead monthly reporting and KPI tracking utilizing platforms
You will collect and secure usage/ad authorization
You will maintain an active, up-to-date understanding of digital marketing knowledge and social media trends
Company
Be LOVE™
We represent more than hydration.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase