Apply on Employer Site

AmTrust Financial Services, Inc. · 4 weeks ago

Senior Email Marketing Manager

Southington, CT

Full-time

Onsite

Senior Level

$135K/yr - $155K/yr

5+ years exp

AmTrust Financial Services, Inc. is seeking a seasoned and strategic Senior Email Marketing Manager to lead high-impact email campaigns that drive agent engagement and revenue growth. This role focuses on lifecycle email strategy, segmentation, and optimization with B2B marketing experience.

FinanceFinancial ServicesInsurance

Hiring Manager

Jeff Johnston

Responsibilities

Own end-to-end email marketing strategy, including segmentation, content development, testing, deployment, and performance analysis

Develop and execute lifecycle campaigns for onboarding, retention, reactivation, and cart recovery

Collaborate with cross-functional teams (Product, Sales, UX) to align email efforts with broader business goals

Manage multi-brand email programs for non-P&C, ensuring consistency and compliance across multiple audiences

Conduct A/B testing and data analysis to continuously improve open rates, click-through rates, conversion rates, and revenue attribution

Update audience lists, ensure list hygiene for optimal deliverability and performance, and resolve issues promptly

Maintain distribution calendars and coordinate with social content to support email initiatives

Ensure compliance with CAN-SPAM, GDPR, and CCPA regulations

Stay up to date with the latest email marketing trends, tools and best practices to enhance campaign effectiveness

Qualification

Email marketing strategyLifecycle campaignsCRM platformsMarketing automation toolsAnalytics dashboardsCopywritingHTML skillsUX principlesCustomer experience designInsurance industry knowledge