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Real Chemistry · 1 day ago

EVP, Strategy Director

New York, NY

Full-time

Hybrid

Director/Executive

$300K/yr - $320K/yr

10+ years exp

Real Chemistry is a global agency dedicated to transforming healthcare through scientific expertise and innovative marketing strategies. They are seeking an EVP, Strategy Director to lead brand strategy development, collaborate with cross-functional teams, and drive growth for their clients in the pharmaceutical and biotech industries.

Health Care

Responsibilities

Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story

Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results

Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development

Develop and implementing comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately, contribute to the success of our clients' campaigns

Design and facilitate workshops. Lead Tactical and Brand planning

Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace

Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge

Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies

Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning

Qualification

Brand StrategyAnalytical SkillsLeadership SkillsCommunication SkillsMarket ResearchOmnichannel MarketingCreative Brief DevelopmentProblem-SolvingCollaborationAdaptabilityTime Management

Required

Bachelor's Degree in Business Administration, Marketing, or related field

10+ years of experience in Brand Strategy or related roles within an advertising agency, with a proven track record of developing and implementing successful brand strategies

Strong leadership skills with the ability to inspire and motivate cross-functional teams

Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making

Exceptional communication and presentation skills, with the ability to articulate complex ideas and strategies in a clear and compelling manner

Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple projects and priorities simultaneously