Westgate Resorts · 2 days ago
Executive Director Casino Marketing
Las Vegas, NV
Full-time
Onsite
Director/Executive
10+ years expWestgate Resorts provides a diverse range of vacation experiences and is a leader in the timeshare and hospitality industry. The Executive Director of Casino Marketing is responsible for the strategic leadership and profitability of all casino marketing functions, ensuring alignment with company objectives to drive revenue and enhance guest loyalty.
CasinoHospitalityResorts
Responsibilities
Develop and implement comprehensive casino marketing strategies designed to achieve financial and guest engagement goals
Lead, mentor, and develop Directors, Hosts, and Player Development teams to ensure exceptional service delivery and sales performance
Oversee the strategic planning and execution of property events, promotions, and programs that enhance the brand and attract key player segments
Direct the Database Marketing function to ensure timely, accurate, and effective segmentation, campaign execution, and performance analysis
Ensure alignment of all direct mail, email, and digital marketing communications with player value and brand standards
Oversee the WOW Rewards team, ensuring the program remains competitive and drives measurable guest loyalty and frequency
Collaborate with Finance and Analytics to develop forecasts, budgets, and performance reports; analyze results and implement strategies for improvement
Authorize and manage player credit, comps, and reinvestment strategies based on data-driven decision making
Partner with Property Operations, Hotel, and Food & Beverage leadership to create cross-functional initiatives that enhance the total guest experience
Maintain and continuously improve departmental SOPs and ensure compliance with company policies and gaming regulations
Recruit, train, and retain top-performing marketing professionals; foster a culture of innovation, accountability, and excellence
Drive profitability across all functional areas, ensuring departmental P&L goals are met or exceeded
Maintain high standards of guest service, professionalism, and operational efficiency
Qualification
Required
Proven leadership and management skills, with the ability to motivate teams to achieve high performance and deliver outstanding guest experiences
Strong written and verbal communication skills; able to present strategic initiatives and data insights effectively to executive leadership
Strategic and analytical thinker with the ability to interpret data, identify trends, and make informed business decisions
Demonstrated success in developing and executing high-impact casino marketing campaigns and loyalty programs
Comprehensive understanding of player tracking systems, database segmentation, and reinvestment analysis
Proficient in developing marketing forecasts, budgets, and ROI analyses
Skilled in conflict resolution, employee coaching, and maintaining a positive, professional work environment
Ability to meet tight deadlines and adapt to evolving business needs
Exceptional interpersonal and customer service skills, with the ability to interact effectively with guests, executives, and team members
Must maintain a well-groomed, professional appearance and uphold company attendance standards
Supervise all staff including selection, training counseling and discipline
Minimum 10 years of progressive experience in Casino Marketing, including at least 5 years in a senior leadership role
Bachelor's Degree in Marketing, Business Administration, or related field preferred
Preferred
Strong knowledge of the Las Vegas Strip and locals gaming markets
Proven ability to integrate Database Marketing with Player Development and Loyalty Programs for measurable results
Experience managing multi-channel marketing campaigns including direct mail, digital, and CRM platforms
Company
Westgate Resorts
Westgate Resorts is a resort company.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$206M2024-06-11Debt Financing· $206M
Leadership Team
Mark Waltrip
COO
Adolfo Vasquez
Senior Manager Partnerships & Distribution Hotel Sales & Marketing
Recent News
2026-01-22
The Orlando Sentinel
2026-01-03
Company data provided by crunchbase