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U.S. Bank · 2 hours ago

Marketing Analytics Analyst

Minneapolis, MN

Full-time

Hybrid

Mid, Senior Level

$105K/yr - $124K/yr

5+ years exp

U.S. Bank is on a mission to help customers make better financial decisions. They are seeking a Marketing Analytics Analyst to provide data-driven insights and optimize marketing strategies to enhance brand awareness and ROI.

BankingFinancial ServicesInsuranceMortgageWealth Management

No H1B

Responsibilities

Analyze and interpret data to provide insights and recommendations for brand marketing strategies

Perform various segmentation and marketing campaign analyses to continually make recommendations for optimizing marketing campaigns

Use statistical methodologies to help design marketing campaign experimentation and test and learn discipline to measure incrementality from marketing

Synthesize cross channel marketing performance in a cohesive story, inclusive of Owned, Paid Media and Mass media channels

Collaborate with cross-functional teams to align marketing strategies with business objectives

Leverage multiple analytic tools (research/survey analytics, MMM models etc.) with a focus on storytelling with data

Present findings and recommendations to marketing and line of business partners

Qualification

Data analysisSQLSASPythonTableauPower BIMarketing Mix ModelingStatistical methodologiesStorytellingAttention to detailCollaborative workIndependent work

Required

Bachelor's degree in a related field, or equivalent work experience

Five to seven years of statistical and/or data analytics experience

Preferred

Five or more years of relevant experience in analytics, dashboarding, and driving insights, storytelling

Three or more years of hands-on experience and knowledge leveraging SQL, SAS, python

Expert user of analytics data visualization tools such as Tableau or Power BI

Hands-on experience with datasets produced from various marketing tactics including direct mail, e-mail, programmatic/direct buy display, social media, affiliate marketing, SEO/SEM, as well as owned channel advertising on digital properties

Understanding of various marketing measurement methodologies including AdTech platform reporting, last touch attribution and Marketing Mix Modeling

Experience in financial services with knowledge of products, customers, transaction and interaction data, including source systems

Impeccable attention to detail, while being comfortable with data ambiguity

Ability to work and thrive in collaborative work environment as well as independently to drive results