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Sturdy Health · 3 months ago

Communications and Content Manager

Attleboro, MA

Full-time

Onsite

Mid, Senior Level

$88K/yr - $112K/yr

7+ years exp

Sturdy Health is a healthcare organization seeking a Communications and Content Manager to lead and execute a comprehensive communications strategy. This role involves managing internal and external communications, collaborating with leadership, and overseeing content that engages employees and the community.

HospitalPrimary and Urgent Care

Responsibilities

Manage all external communications, including coverage, placements, industry awards, executive promotion, and crisis communications

Develop talking points, press releases, and proactive media strategies to enhance organizational visibility

Support executive and board communications through speeches, presentations, and leadership messaging

Partner with marketing colleagues to build comprehensive marketing and communications plans for select service lines. Focus on earned media and content strategies within each plan

Serve as the primary liaison with media relations agency partners. In partnership with the agency, guide media training and preparation for assisting the media

Serve as a spokesperson, as needed

Coordinate materials for town halls and other senior leadership forums to ensure consistent alignment of organizational priorities

Develop public service announcements (PSAs) that promote community health and wellness initiatives and manage all tactics to reach constituents

Manage patient-facing mass communications related to community alerts, facility and parking changes, and other service updates from the health system, including temporary signage, flyers, newsletter articles, and media coverage. Create and edit stories, blogs, articles, and multimedia content to highlight the organization’s work and impact

Lead the creation and production of the Annual Report

Oversee video production and live webinars to engage diverse audiences

Ensure content and communications align with brand voice and healthcare compliance requirements

Develop and execute internal communications plans in partnership with HR and leadership

Manage employee messaging across multiple channels (emails, newsletters, campaigns, flyers, intranet, and digital/printed signage)

Support organizational initiatives such as internal newsletters, HR benefits, policies, and employee events

Coordinate photography and visual assets to capture and promote employee engagement and culture

Partner with marketing colleagues to represent the organization and key initiatives on the website, in content pieces, and on social media channels, ensuring accuracy, consistency, and audience engagement

Monitor analytics to evaluate and report on the effectiveness of all communications and content strategies and make recommendations for improvement

Serve as the main contact for creating and updating the organization-wide message platform, executive thought leadership platform, and the system’s written style guide

Partner with marketing to serve as an ambassador for the brand and ensure adherence to all written and visual brand guidelines

Qualification

Communications strategyHealthcare industry knowledgeMedia relations experienceContent developmentRelationship managementCreative writingCommunity buildingLeadership skillsCritical thinkingPresentation skills