Sr. Manager, Promotion Strategy jobs in United States
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Peloton Interactive · 2 weeks ago

Sr. Manager, Promotion Strategy

Peloton Interactive is seeking a Senior Manager for Promotion Strategy to design and develop discounting strategies and promotional programs that will enhance revenue growth and member acquisition across its Connected Fitness portfolio. This role involves collaboration with various teams to manage the annual global promotion strategy and optimize promotional activities based on performance metrics.

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Comp. & Benefits

Responsibilities

Develop and manage a comprehensive discounting strategy that aligns with overall business objectives for revenue, profitability, customer acquisition, and retention
Lead the strategic design of promotional campaigns, bundles, and offers across various channels and customer segments (e.g., holiday promotions, loyalty programs, new customer incentives)
Define key metrics, and partner with Marketing Analytics and Finance to analyze the performance of all promotional activities (e.g., incrementality, ROI, margin impact), and derive actionable insights for continuous optimization
Partner effectively with Marketing Analytics, Demand Forecasting & Insights, Finance, Ecommerce, Legal, and other teams to ensure seamless execution and alignment of promotional initiatives
Continuously monitor market trends, competitor promotional activities, and consumer behavior to identify opportunities and risks

Qualification

Discounting StrategyPromotional Program DesignPerformance MeasurementCross-Functional CollaborationAnalytical SkillsMarket IntelligenceCommunication SkillsProject Management

Required

6+ years of work experience in a related role; 4+ in consulting, financial institutions, product marketing, brand management, full stack marketing or strategy roles
Bachelor's Degree required, MBA a plus
Experience with cross-functional teams in innovative, fast-paced tech environments particularly in executing global projects with many stakeholders
Strong analytical mindset, comfortable interpreting and guiding decisions based on forecast and pricing analyses, historical performance, and other data points
Understanding of or experience in technology companies and/or subscription services a plus
Strong communication and case-building skills with comfort influencing exec level, cross-functional teams and presenting to executive stakeholders
Familiarity with both acquisition and subscription data; proven data-first approach to building programs and solving business needs
Multi-dimensional skillset, including: tactical planning, strategic execution, cross-functional relationship management, analytical and quant skills; excel & powerpoint (or equivalent) expertise a must
Forward-thinking, organized, and detail-oriented; proactive mindset and desire to contribute to the team strategically and executionally

Benefits

Medical, dental and vision insurance
Generous paid time off policy
Short-term and long-term disability
Access to mental health services
401k, tuition reimbursement and student loan paydown plans
Employee Stock Purchase Plan
Fertility and adoption support and up to 18 weeks of paid parental leave
Child care and family care discounts
Free access to Peloton Digital App and apparel and product discounts
Commuter benefits and Citi Bike Discount
Pet insurance and so much more!

Company

Peloton Interactive

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Peloton is at the forefront of connected fitness, with a powerful and thriving community with Members across the US, UK, Canada, Germany, and Australia.

Funding

Current Stage
Public Company
Total Funding
$2.17B
Key Investors
TCVL CattertonTiger Global Management
2024-05-21Post Ipo Debt· $300M
2021-02-09Post Ipo Debt· $875M
2019-09-25IPO

Leadership Team

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Peter Stern
CEO & President
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Liz Coddington
Chief Financial Officer
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Company data provided by crunchbase