Intuit · 1 day ago
Senior Manager, CRM Marketing
United States
Full-time
Remote
Senior Level
$159K/yr - $216K/yr
6+ years expIntuit is looking for an experienced engagement marketing leader to manage email marketing for the TurboTax business. The Senior Manager will oversee campaigns aimed at achieving retention goals and delivering personalized customer experiences while leading a high-performing marketing team.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Own the management of the TurboTax email program dedicated to driving transactions in product during tax season, delivering flawless execution on a complex program on one of the largest installed bases in the US, and spearheading innovation around personalization
Lead the effort to deliver superlative campaigns to customers, ensuring compelling story-telling, relevant content and best-in-class creative are present throughout our communications
Deliver on the vision to implement truly 1:1 campaigns to our various customer base through personalized messaging, offers, content and more
Lead a team of 3-4 marketers, developing a best in class and efficient CRM marketing team. Effectively manage the team with responsibilities including project prioritization, campaign planning and development, process improvement and workload management
Help define channel contact strategy, maintaining calendars and defining governance protocols
Articulate complex campaign requirements, closely partnering with CRM data and operations teams to ensure their proper implementation. Understand the technical side of email operations from how customer data attributes flow from data systems into the ESPs for campaign retrieval to ESP set up and implementation to dynamic content execution
Partner with Strategy partners to help devise, implement and measure complex test plans
Report on channel performance, partnering with Analytics as needed, and share actionable insights at different levels of the organization (leadership to business stakeholders). Understand key campaign, channel and customer level metrics and how to take CRM data to drive performance
Qualification
Required
6-10 years experience managing an elaborate email marketing program for a Fortune 500 company
Impeccable knowledge of email marketing best practices, especially around creative and story-telling
Passion for creative, copy and campaign development and deep-bench experience working with creative teams
Keen understanding of the data undergirding CRM programs and enabling campaign orchestration and personalization
Superior organizational, project management and communication skills -- this role requires hands-on management of campaign deployments, often under tight deadlines and high pressure
Experience with Enterprise-level marketing cloud solutions and CRM tech stack
Strong analytical and data manipulations skills that result in meaningful insights and that drive performance
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
Small Business Trends
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