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LEER Group · 5 days ago

Social Media Manager

Elkhart, IN

Full-time

Hybrid

Mid, Senior Level

3+ years exp

LEER Group is focused on enhancing brand awareness and engagement through effective social media strategies. The Social Media Manager will develop and execute comprehensive social media plans across various platforms, manage community interactions, and optimize content performance to align with marketing goals.

Industrial ManufacturingManufacturingSales

Growth Opportunities

Responsibilities

Develop and implement social media strategies supporting brand positioning, engagement, and company objectives

Create and manage annual and quarterly content calendars for all platforms, aligning social activity with campaigns, product launches, events, and promotions

Monitor industry trends, platform updates, and competitive activity to ensure leading-edge social practices

Create, curate, and publish engaging content including images, videos, stories, reels, and posts across social channels

Collaborate with the Graphic Designer and other team members to produce visually compelling and brand-consistent assets

Write strong, on-brand copy for captions, headlines, scripts, and messaging

Participate in capturing photography and video content for social media needs

Manage daily community engagement by responding to comments, inquiries, and messages in a timely and brand-appropriate manner

Monitor conversations around LEER brands and aftermarket accessories to identify engagement or content opportunities

Escalate customer service issues appropriately while maintaining a positive public-facing presence

Lead social media support for product launches, promotions, brand initiatives, events, and sponsorships

Coordinate with influencers, ambassadors, or agency partners to execute campaigns and co-branded content

Ensure social messaging aligns across channels, brands, and internal teams

Track KPIs, analyze performance data, and develop reporting dashboards

Provide strategic insights to improve audience engagement, reach, conversion, and content effectiveness

Experiment with content formats, timing, and messaging to optimize performance

Ensure all social content adheres to brand standards, tone, and style guidelines

Maintain a unified brand voice across all LEER Group channels

Protect brand reputation through timely response, issue monitoring, and clear communication

Independently manage social channels and make real-time decisions regarding content and engagement

Recommend new tools, technologies, and digital practices that enhance channel performance and workflow efficiency

Support trade shows, product events, and marketing initiatives with social media planning and live coverage

Qualification

Social media strategyContent creationAnalytics & optimizationSocial media management toolsPhotography & videographyBrand voice understandingCommunication skillsCreative thinkingTeam collaborationAttention to detail

Required

Bachelor's degree in marketing, Communications, Digital Media, Journalism, or a related field

3–5 years of experience managing social media channels for a brand or agency

Proven ability to grow social channels and produce high-performing content

Proficiency with scheduling, analytics, and reporting tools

Exceptional written and verbal communication skills with a strong sense of storytelling

Deep knowledge of social media platforms, algorithms, and content optimization

Creative thinker with strong visual awareness and ability to generate compelling content ideas

Strong analytical mindset with ability to translate data into actionable insights

Ability to work independently and react quickly in dynamic situations

Collaborative team player with strong interpersonal skills

High attention to detail and strong editorial judgment

Understanding brand voice, tone, and audience segmentation

Preferred

Experience with Adobe Creative Cloud or Canva preferred

Experience with paid social media advertising (Meta, YouTube, TikTok, LinkedIn) is a plus

Strong portfolio or examples demonstrating social media strategy and content development

Comfortable with photography, videography, and short-form content creation

Ability to travel for events, shoots, and brand activations as needed

Company

LEER Group

LEER Group is a collection of companies that make it North America’s largest manufacturer and supplier of fiberglass and aluminum truck caps and tonneau covers.

Founded in 1978

Elkhart, Indiana, USA

1001-5000 employees