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Carrier · 1 month ago

Sr. Integrated and Strategic Marketing Manager - Commercial HVAC

Charlotte, NC

Full-time

Hybrid

Senior Level, Lead/Staff

10+ years exp

Carrier Global Corporation is a global leader in intelligent climate and energy solutions, committed to creating impactful solutions for people and the planet. The Sr. Integrated Marketing Manager will lead high-visibility vertical marketing initiatives and collaborate with cross-functional teams to shape integrated campaigns that drive growth and innovation.

EnergyHeating Ventilation and Air Conditioning (HVAC)

Responsibilities

Integrate vertical marketing initiatives to deliver customer centric messaging and solutions

Develop global service marketing strategies aligned with enterprise objectives and growth priorities

Lead global and vertical campaigns ensuring cultural and sector relevance. Manage external vendors and oversee creative briefs, approvals, and ensure adherence to WHQ brand standards

Research on market trends and customer needs. Use insights to refine messaging, identify growth opportunities and advance data-driven decisions

Ensure timely delivery of marketing materials tailored for specific personals including collateral, case studies, and thought leadership content. Manage external vendors for technical content creation

Partner with Sales, Product Management, Verticals and Service teams to align marketing strategies with business goals

Qualification

B2B marketingVertical marketing strategiesCampaign managementCRM experienceABM campaignsStakeholder engagementHVAC experienceBuilding AutomationDigital solutionsCommunication skillsProject management