Thoropass · 1 week ago
Director of Product Marketing
United States
Full-time
Remote
Director/Executive
$180K/yr - $200K/yr
10+ years expThoropass is redefining how modern companies achieve and maintain compliance, serving as an audit-first compliance partner. The Director of Product Marketing will be responsible for driving the development and execution of product marketing strategies that enhance the company's growth and elevate the value proposition for CISOs and security leaders.
ComplianceInformation TechnologySaaSSoftware
Responsibilities
Unlock a compelling story that CISOs care about, clearly explaining Thoropass’s differentiators and enabling Sales to sell with confidence—ultimately improving conversion and win rates
Be a catalyst for growth by enabling all GTM teams to understand our buyers, their pain points, and the value Thoropass uniquely provides
Partner with Demand Gen to develop campaigns that accurately target our ICP and reinforce a CISO-ready value narrative
Collaborate with Sales Enablement and Customer Success to ensure sales materials, messaging frameworks, and training clearly convey our value and resonate with security and compliance leaders
Support the development of networking and education experiences that bring customers and prospects together, reinforcing our market story
Build and execute an analyst relations program with regular engagement to strengthen our leadership position and validate our narrative
Conduct market research and analysis to inform product positioning, messaging, and GTM strategies—grounding our story in real customer insight
Lead cross-functional initiatives to ensure cohesive and effective product launches; recommend pricing strategies and customer engagement programs that reinforce value
Drive thought leadership and industry presence through conference speaking, content development, and expert commentary—advancing Thoropass’s voice in conversations that matter to CISOs
Communicate plans, expectations, and results to senior leadership and marketing peers
Be a supportive teammate who contributes to a collaborative, high-performance culture
Qualification
Required
10+ years of experience in a growth marketing role, with 5–7 years in Product Marketing
3+ years in B2B SaaS
Experience in high-growth startup environments with evolving competition
People management experience
Hands-on field experience—you've run demos, told product stories, and refined messaging directly with customers and prospects
Experience building and running an analyst relations program
Strong partnership experience with content and demand teams to build messaging that resonates with technical and executive buyers
Exceptional written and verbal communication skills, with the ability to craft a narrative that breaks through to CISOs and clearly articulates value
Demonstrated empathy and understanding of how to partner with Sales, Partnerships, and Customer Success
Experience working directly with C-level executive teams
Preferred
Experience translating complex security, compliance, and product concepts into clear, compelling value propositions that improve sales effectiveness
Benefits
Exceptional health, vision, and dental care
Early equity in a fast-growing company
Hybrid work-from-home model
Unlimited PTO
Home office equipment stipend
Monthly wellness & Wi-Fi stipend
Learning and development stipend
Dog-friendly office & pet insurance!
Company
Thoropass
Thoropass offers services for a variety of frameworks, including SOC 2, PCI, ISO, HITRUST, and HIPAA.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$97.95MKey Investors
Fin CapitalJ.P. Morgan Growth Equity PartnersCanapi Ventures
2022-11-08Series C· $50M
2021-11-02Series B· $35M
2020-09-23Series A· $10M
Leadership Team
Sam Li
Founder/CEO at Thoropass
Austin Ogilvie
Executive Chairman
Recent News
Centana Growth Partners
2025-02-04
2024-12-04
Company data provided by crunchbase