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Burson · 4 weeks ago

Assistant Account Executive, Consumer Brand

New York, New York, United States

Full-time

Onsite

New Grad, Entry Level

$35K/yr - $52K/yr

0+ years exp

Burson is the global communications leader built to create value for clients through reputation. They are seeking an Assistant Account Executive to support an iconic sports brand by delivering earned media moments and high-impact activations.

Brand MarketingConsultingContentMarketingPublic Relations

Responsibilities

Monitor media coverage and social conversation, translating insights into daily updates to clients and actionable recommendations

Build and maintain curated media lists and strong relationships with reporters, social editors, and earned/news influencers

Draft and distribute press materials, including pitches, press releases, reporter bios, spokespeople briefing books and media briefs

Pitch stories to journalists and social editors, securing coverage that moves the needle across sports, culture, hype, fashion and consumer lifestyle verticals

Engage and activate earned/news influencers, collaborating on news-driven storytelling opportunities rooted in cultural relevance

Support with quick turn media product requests in-store or at the showroom

Support planning and execution of media and influencer events, handling logistics, vendor coordination, and on-the-ground needs

Track coverage and campaign performance against KPIs, translating analytics into clear client-facing summaries

Join client meetings, capturing notes, action items, and next steps with precision

Provide in-office support for press requests, product seeding, and experiential builds

Stay tapped into sports, pop culture, creator trends, and emerging athletes to fuel fresh, future-facing ideas

Expand PR approaches beyond traditional .com and broadcast, incorporating digital and social-first platforms like TikTok and Instagram

Qualification

PR experienceMedia relationsWriting skillsSocial media familiarityMicrosoft Office SuiteCisionMuckRackBrandwatchGoogle WorkspaceTeam player

Required

0-1 year of PR experience or relevant internships in consumer communications for sports, entertainment, or lifestyle brands targeting Gen Z and diverse communities and consumers

Strong writing, editing, and research skills with attention to detail

Ability to work effectively in a fast-paced, team-oriented environment and manage multiple projects simultaneously

Positive attitude and a team player to wear many different hats

Familiarity with social platforms and how they intersect with media coverage

Familiarity with working with celebrities or athletes

Proficiency in Microsoft Office Suite; and experience with tools such as Cision, MuckRack, Brandwatch and Google Workspace is a plus

Willingness to travel and work outside standard business hours for event support