Gametime · 2 weeks ago
Marketing Growth Product Lead
United States
Full-time
Remote
Senior Level, Lead/Staff
$183K/yr - $237K/yr
8+ years expGametime is a company focused on uniting the world through shared live experiences. They are seeking a Marketing Growth Product Lead to drive innovation in their marketing ecosystem, leveraging technology, AI, and machine learning to enhance personalization and efficiency in marketing strategies.
E-CommerceEventsMedia and EntertainmentMobile AppsTicketing
Responsibilities
Own the vision and roadmap for technology, ML and AI for marketing at Gametime, aligning with broader growth and company priorities
Serve as the bridge between marketing stakeholders and technical teams—translating business challenges into technical requirements and ensuring solutions deliver measurable outcomes
Evangelize personalization and technology best practices across the marketing team and share results with executives and stakeholders
Partner with marketing teams such as CRM to define opportunities for advanced audience data models, personalization, and automated journeys and workflow
Enable predictive marketing use cases (e.g., churn prevention, LTV forecasting, event affinity scoring) by translating business needs into ML requirements
Leverage a combination of Braze out the box solutions, custom development by 3rd parties and our internal ML teams to build the underlying data models to enable advanced orchestration and personalization
Drive adoption of dynamic content optimization, send-time optimization, and multi-channel orchestration
Support cross-sell strategies and promotion optimization through automated decisioning and experimentation frameworks
Develop close working relationships with marketing partners such as Google, TikTok and Meta to develop joint technology solutions to improve marketing performance
Collaborate with SEM marketers to integrate ML-driven bidding, keyword optimization, and automated campaign adjustments
Operationalize advanced automation with ad platforms (Google, Meta, programmatic) and evaluate opportunities to pilot new betas
Guide the automation of targeting, creative testing, and budget allocation to maximize efficiency and ROI
Partner with Engineering and Analytics to ensure the right data pipelines, tooling, and measurement frameworks exist to power automation
Champion experimentation frameworks and incrementality testing to measure the true impact of ML-driven marketing programs
Define requirements for scalable, reliable infrastructure that supports continuous optimization
Qualification
Required
8+ years of experience in product growth marketing roles, with strong understanding and curiosity for how technology and AI can drive marketing growth
Strong product management skills: ability to define strategy, prioritize initiatives, and lead cross-functional teams
Demonstrated success applying automation or ML-driven solutions to marketing use cases (lifecycle marketing, paid media, personalization)
Familiarity with ad tech ecosystems (Google Ads, Meta, programmatic) and CRM/marketing automation platforms (Braze)
Excellent communication and stakeholder management skills, with a track record of working across marketing, analytics, and engineering
A passion for live events, growth marketing, and innovating at the intersection of customer experience and technology
Preferred
Experience with experimentation platforms (eg; Google Ads Experiments) and causal inference methods
Background in marketplace, ticketing, travel, or e-commerce industries
Knowledge of SKAN, incrementality testing, and app-based measurement
Benefits
Flexible PTO
Competitive salary & equity package
Monthly Gametime credits for any event ($1,200/yr)
Medical, dental, & vision insurance
Life insurance and disability benefits
Diverse Family-forming benefits through Carrot Fertility
401k, HSA, pre-tax savings programs
Company off-sites and meet-ups
Wellness programs
Tenure recognition
Company
Gametime
Gametime sells last-minute tickets to the most popular events in sports, music, and theater.
201-500 employees
H1B Sponsorship
Gametime has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
2023 (2)
2022 (1)
2020 (3)
Funding
Current Stage
Growth StageTotal Funding
$71.6MKey Investors
Nimble PartnersEvolution MediaAccel
2022-05-26Series C· $30M
2017-09-13Series Unknown· $8.2M
2016-09-21Series B· $20M
Leadership Team
Brad Griffith
CEO
Recent News
2025-12-10
2025-10-20
Company data provided by crunchbase