Bevi Oficial · 1 month ago
Director of PR & Brand Activations
Charlestown, MA
Full-time
Hybrid
Senior Level, Lead/Staff
$182K/yr - $224K/yr
10+ years expBevi is a leader in IOT-enabled beverage technology, focused on transforming how beverages are delivered and consumed. They are seeking a Director of PR & Brand Activations to shape Bevi's external voice, manage corporate PR, and oversee brand storytelling and social media strategies.
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Responsibilities
Lead Bevi's global PR strategy, with a focus on corporate, sustainability, product, and executive visibility
Manage and guide our PR agency, providing clear direction, prioritization, and feedback
Build and deepen relationships with top-tier, trade, and category-relevant reporters—business, tech, workplace, sustainability, and lifestyle
Shape and execute proactive media moments, including product announcements, data storytelling, milestones, and purpose-driven initiatives
Own all media materials: press releases, messaging frameworks, Q&As, fact sheets, and briefing prep
Develop thought-leadership platforms for Bevi's executive team, including speaking engagements, op-eds, interviews, awards, and LinkedIn presence
Build consistent narratives that connect Bevi's strategy, mission, and innovation roadmap to broader trends in sustainability, beverage technology, and the future of work
Provide counsel to internal leaders on communications topics and media moments
Oversee Bevi's social media strategy and presence, ensuring strong narrative alignment across platforms
Partner closely with the internal social team to guide content strategy, campaign planning, community engagement, and social analytics
Integrate earned, owned, and influencer opportunities into cohesive storytelling
Partner with the Brand, Creative, and Experiential Marketing teams to set the strategy for and to amplify tentpole moments (e.g., major conferences, partner events, sustainability summits) to drive maximum brand exposure and earned attention
Shape communications strategies that turn activations into earned and social storytelling opportunities
Create measurement frameworks to evaluate brand impact
Translate complex ideas—product innovation, sustainability impact, customer stories—into simple, compelling narratives
Develop cross-channel messaging frameworks that ensure consistency across PR, social, digital, and brand marketing
Create content for major announcements, executive communications, and strategic updates
Serve as a strategic partner to leadership on sensitive or high-risk communications decisions
Develop playbooks and escalation paths for crisis response, service issues, and other reputational topics
Ensure readiness across internal partners and agency teams
Partner across Marketing, Product, Sales, Customer Success, and Sustainability to surface stories and align messaging
Build repeatable systems, templates, calendars, and dashboards that bring discipline and predictability to the communications function
Act as a senior advisor to cross-functional leaders on messaging and narrative alignment
Qualification
Required
10+ years of experience in PR, communications, or corporate reputation—ideally within B2B, B2B2C, or tech categories
Deep experience managing PR agencies and leading integrated communications programs
Proven track record securing meaningful earned coverage and shaping strong executive visibility
Exceptional storyteller with the ability to translate data, insights, and product details into human-centric narratives
Strong understanding of how earned, owned, and social channels work together to influence brand perception
Adept at operating in a high-growth, evolving environment with a balance of strategic perspective and hands-on execution
Calm, clear communicator with sound judgment—particularly in moments that require discretion or reputation management
Inclusive leader who builds trust, elevates teams, and brings cross-functional partners along with clarity and consistency
Benefits
Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
401(k) with company match
Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc
Generous fully paid parental leave for both birth parents and non-birth parents
Fully employer paid disability and life insurances
Wellness and fitness reimbursements
Monthly stipends for cell phone use and commuting costs
Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terra-cycling, too
Happy hours, team-building events, bagel breakfasts, Values awards - and more.
Company
Bevi Oficial
Nossa trajetória é construída com pessoas, confiança e transformação.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase