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The Variable · 1 day ago

Junior Media Analyst

Winston-Salem, NC

Full-time

Hybrid

Entry Level

1+ years exp

The Variable is a forward-thinking advertising agency committed to driving ownable differentiation for clients. The Junior Media Analyst will contribute analytical support, reporting accuracy, and performance insights to fuel smarter media decisions, while working closely with analytics and media teams to measure campaign performance and translate complex data into actionable recommendations.

AdvertisingBrand MarketingMarketing

Growth Opportunities

Hiring Manager

Megan Streba

Responsibilities

Support weekly, monthly, and post-campaign reporting by collecting data, ensuring accuracy, and building clear performance summaries

Maintain reporting templates, dashboards, and trackers to support internal and client-facing needs

Assist in QA of campaign data across platforms (search, social, programmatic, etc.) to ensure fidelity and consistency

Learn and apply AI-enabled and BI tools to streamline reporting, automate data pulls, and enhance analytical processes

Help analyze campaign results to identify trends, anomalies, and opportunities for optimization

Partner with the Associate Director of Analytics to translate raw performance data into insights that inform media strategy

Support development of test plans, measurement frameworks, and KPI structures for new campaigns

Contribute to building performance narratives that tie media actions to business outcomes

Assist with trafficking needs, data integrations, and platform setup requirements as needed

Monitor campaign pacing and delivery to support planners and flag performance concerns early

Coordinate with vendors and platform partners to resolve reporting or measurement discrepancies

Work closely with Media Planners, Supervisors, and Creatives to ensure analytics supports broader strategic decisions

Participate in brainstorms and discussions, sharing observations and data-backed ideas

Communicate clearly and proactively with internal teams, especially when issues or irregularities are identified

Qualification

Media analytics experienceExcel/Sheets proficiencyBI/visualization toolsDigital media familiarityAnalytical thinkerCommunication skillsDetail-orientedCollaborative

Required

Approximately 1 year of internship or entry-level experience in media analytics, media planning, digital marketing, or a related field

Familiarity with digital media channels and platforms (search, social, programmatic); exposure to analytics tools or tagging frameworks is a plus

Strong Excel/Sheets skills, including comfort with formulas, pivot tables, and data manipulation

Highly organized with the ability to manage multiple tasks and maintain strong attention to detail

Strong written and verbal communication skills, especially in summarizing data findings

Preferred

Experience with or interest in BI/visualization tools (Looker Studio, Tableau, Power BI)

Bachelor's degree in Marketing, Advertising, Communications, Statistics, Economics, or a related field

Benefits

Comprehensive medical, dental, and vision coverage for you and your family, with strong employer contributions

401(k) with a 4 percent employer match, immediately vested

Monthly, non-taxable cell phone reimbursement

Meaningful bonus opportunities, including client referrals, employee referrals, and a peer-to-peer bonus program that gives you $1,000 each year to recognize teammates doing great work

Up to 14 weeks of paid parental and medical leave, plus a paid, part-time transition back to work, designed to support recovery, bonding, and balance for all parents

Generous paid time off that increases with tenure, plus Me Time Off (MTO) for the real-life moments that don’t require a full PTO day

Paid holidays and agency-wide closures, with additional flexibility built into our time-off approach

Bereavement leave that recognizes loss in all its forms, including miscarriage

Protected “Heads Down” time every Wednesday afternoon, reserved for deep focus and uninterrupted work

Hybrid work model with intentional in-office collaboration and flexibility where it works best

Mental health, financial wellness, and well-being resources to support you as a whole person