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BritBox · 2 weeks ago

Senior Manager, Performance Media

New York, NY

Contract

Onsite

Senior Level

$105K/yr - $120K/yr

BritBox is the ultimate streaming destination for British TV, aiming to share authentically British stories with audiences worldwide. The Senior Manager, Performance Media will own the strategy, execution, and optimization of performance media, particularly focusing on Amazon Ads, to drive subscriber growth and enhance lifetime value.

Broadcast Media

Responsibilities

Lead planning and optimization of BritBox’s performance media strategy across Amazon Ads, CTV, paid social, and paid search to meet acquisition, conversion, and revenue goals in conjunction with Director of Media Strategy

Act as the in‑house expert for Amazon Ads—including Amazon DSP and Fire TV/CTV—owning audience strategy, inventory mix, testing, measurement, and partner relationships

Manage day-to-day relationships with media agency and internal buying teams; establish goals, SLAs, QA standards, and a rigorous test-and-learn agenda

Build and maintain an experimentation roadmap (creative, audience, bidding, placements, landing flows) to drive incremental growth; document learnings and rollouts

Define channel/funnel KPIs; produce weekly/monthly executive-ready reports translating data into actionable insights

Construct and manage performance budgets and forecasts; own pacing, scenario planning, and reallocations to maximize ROI/CAC and contribution margin

Partner with Product, Data/Analytics, and Lifecycle teams on funnel improvements, including landing page and paywall testing

Collaborate with Marketing to align briefs, assets, and messaging ladders to channel/placement/audience segments

Leverage first-party and platform data to build privacy-centric audiences; partner with Analytics on MTA/incrementality; advance data pipelines and dashboards

Establish brand-safety, viewability, and fraud-prevention standards across platforms ensuring compliance with platform policies and privacy regulations

Monitor competitive landscape (SVOD/AVOD/FAST) for opportunities in placements, creative trends, and partner betas

Support distribution partner initiatives (such as channels/app storefronts) with targeted performance plans as needed

Create clear post-mortems and playbooks to scale successes across markets

Qualification

Amazon AdsPerformance media strategyGrowth marketingPaid searchPaid socialData analysisBudget managementTeam managementCommunication skillsCollaborationProblem-solving

Required

Experience in performance media/growth marketing with deep hands-on Amazon Ads (DSP/CTV) experience for subscription streaming services (SVOD/AVOD/FAST) or major entertainment apps

Proven experience managing agency or in-house trading teams across paid search and paid social; adept at briefing, QA, and holding partners accountable to KPIs/SLAs

Fluency in channel mechanics (search, social, CTV/OTT), including audience strategies, creative best practices, attribution nuances, and incrementality testing

Strong command of measurement frameworks such as cohort analysis, LTV/CAC, holdout tests, geo-match, MMM/MTA fundamentals; familiarity with Amazon Marketing Cloud a plus

Proficiency with tools including Amazon DSP/AMC, Google Ads & SA360, Meta Ads Manager, TikTok Ads, app/web analytics (GA4/Amplitude), MMPs (AppsFlyer/Adjust), BI/visualization tools (Looker/Tableau)

Experience building budgets and forecasts and presenting results to senior stakeholders

Bachelor's degree or equivalent experience