Senior Vice President & Chief Marketing and Communications Officer jobs in United States
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WellSpan Health · 1 month ago

Senior Vice President & Chief Marketing and Communications Officer

WellSpan Health is a leading integrated health system dedicated to improving the health and well-being of the communities we serve. They are seeking a dynamic and experienced Senior Vice President & Chief Marketing and Communications Officer to lead their integrated marketing and communications function, driving strategies that differentiate the WellSpan Health brand.

Health CareHospitalMedical

Responsibilities

Develop and execute comprehensive communication and marketing strategies that align with WellSpan Health's business objectives and drive measurable results
Lead brand management efforts to ensure a strong, consistent brand identity across all materials and channels
Oversee systemwide marketing, communications, creative services, and public relations
Collaborate with cross-functional teams to ensure alignment and integration of marketing and communications efforts
Develop data-driven approaches to inform strategy and measure impact
Serve as a trusted advisor to the executive team, providing strategic counsel and insights
Establish and maintain relationships with key stakeholders, including media, community leaders, and healthcare partners
Continuously assess and improve team performance, fostering a culture of excellence and innovation

Qualification

Marketing strategy developmentBrand managementLeadership skillsHealthcare industry knowledgeCommunication skillsInterpersonal skillsMentorship skills

Required

Bachelor's degree required; Master's degree preferred
15+ years of experience in a large and complex setting, with a proven track record of driving market-leading results
Excellent communication and interpersonal skills
Deep understanding of current healthcare issues and trends
Experience in developing and executing comprehensive communication and marketing strategies
Strong leadership and mentorship skills
Ability to manage brand identity and lead marketing and communication efforts

Preferred

Master's degree preferred

Company

WellSpan Health

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WellSpan Health is an integrated health system that serves the communities of central Pennsylvania.

Funding

Current Stage
Late Stage

Leadership Team

W
William White
Vice President of Public Safety
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