ITG Brands · 5 hours ago
RGM Advanced Loyalty Manager
North Carolina, United States
Full-time
Hybrid
Mid, Senior Level
3+ years expITG Brands is the third-largest tobacco company in the USA, known for its innovative workplace and commitment to consumer-centric strategies. The RGM Advanced Loyalty Manager will lead the development and execution of advanced retail loyalty programs and Revenue Growth Management initiatives to enhance customer engagement and drive profitable sales growth.
Tobacco
Responsibilities
Design, develop, and implement integrated loyalty promotion and RGM programs, ensuring budget compliance and optimal investment of resources
Serve as a liaison with Sales Account teams and cross-functional partners, coordinating the launch, monitoring, and evaluation of targeted promotions aligned with commercial objectives
Drive continuous program improvement through agile testing, data analysis, and collaboration with retail partners to enhance targeting strategies, offer types, and program structure
Establish and maintain robust reporting dashboards to track program performance, consumer engagement, and impact on portfolio velocity and sales growth
Translate customer and sales data into actionable promotion plans that foster consumer trial, switching, and loyalty across ITG’s brand portfolio
Develop and execute a rolling 12-month roadmap that integrates performance metrics, portfolio objectives, consumer segmentation, and investment planning into clear commercial strategies
Manage end-to-end performance including KPI development, promotional offer optimization, budget tracking, and strategic trade-offs to maximize profitability and sales growth
Champion the adoption of advanced loyalty and RGM initiatives across commercial teams by synthesizing customer insights and aligning program goals with organizational strategy
Perform additional job-related duties as assigned to support the advancement of loyalty and RGM objectives
Maintains relationship with partnering Sales Account teams, serving as the primary point of contact for targeted loyalty promotions
Partners and coordinates with Sales teams, RGM, Digital Marketing, and other cross-functional teams to help launch, monitor, and evaluate the effectiveness of targeted loyalty promotions
Drives continuous improvement of program through agile testing and learning, including program structure, targeting strategies, discount types, and new ways of collaborating with retail partners
Partners internally to establish and maintain a reporting dashboard to measure and manage the overall impact and performance of targeted loyalty programs and their components
Performs other job-related duties as assigned
Qualification
Required
Bachelor's Degree in a relevant field of study (e.g. Economics, Marketing, Data Science, Mathematics, Business, Finance)
3+ years related work experience
Must be 21 years of age or older
Advanced proficiency with Microsoft Office (Excel, Outlook, Word, & PowerPoint) and Microsoft Teams
Revenue Growth Management and consumer promotion fundamentals
Verbal and written communication
Attention to detail
Basic financial or RGM model creation
Problem/situation analysis
Effective time and task management
Multitasking capabilities
Flexibility and adaptability
Creating and giving presentations to internal and external stakeholders
Lead cross-functional teams
Distill insights from advanced data sets and come to strategic recommendations
Understand and use RGM fundamentals to make pricing decisions
Maintain effective working relationships
Demonstrate critical thinking
Receive and communicate information orally and in writing
Prioritize assignments, workload, and manage time accordingly
Preferred
Master's Degree in a relevant field of study with 5+ years of related work experience
Knowledge of Python (or R) and visualization software (PowerBI, Tableau)
Experience working with Big Data (Azure, Cloud-Based Data Platforms)
Benefits
Competitive benefits package that includes medical/dental/vision/life insurance/disability plans
Dollar for dollar 401k match up to 6% and 5% annual company contribution
15 Company-paid holidays
Generous paid time off
Employee recognition and discount programs
Education assistance
Employee referral bonus program
Hybrid workplace – remote / in office
Summer hours
Casual dress policy Monday through Friday
Company
ITG Brands
America’s third-largest tobacco company and a member of the globally recognized Imperial Brands PLC family.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Kim Reed
Chief Executive Officer
Andrew Clarke
Executive Vice President & CFO
Recent News
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2025-09-24
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2025-06-19
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