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Foodmate B.V. · 1 month ago

Marketing Communications Manager - Protein Processing Group

Ball Ground, GA, USA

Full-time

Onsite

Mid, Senior Level

Foodmate B.V. is a global engineered equipment company specializing in food processing, packaging, and material handling solutions. The Marketing Communications Manager is responsible for developing and executing strategic marketing communications initiatives that align with business objectives and drive measurable growth for the Operating Group and its brands.

Food TrucksMachinery ManufacturingManufacturingMeat and Poultry

Responsibilities

Develop the company’s marketing communications plan and manage its execution by aligning tools, channels, and messaging into a coordinated set of actions that achieves the company’s revenue and growth goals in its targeted end markets, customer segments, and regions

Ensure alignment of all marketing communications with corporate branding strategy and design standards

Monitor and review effectiveness and return on investment of various marketing communications channels, campaigns and promotions

Lead the development of compelling content for customer stories, website, email campaigns, social media, and sales enablement materials (brochures, presentations, videos, photography, and other mar com assets.)

Develop and manage marketing content calendar

Oversee PR and advertising

Manage the marketing events including planning, logistics coordination and on-site execution for industry trade shows. Work closely with Corporate and Operating Group Tradeshow Coordinator(s) to ensure alignment on strategy and messaging

Support new product commercialization by developing marketing materials, sales tools, training materials and promotional campaigns

Collaborate with human resources to support employee communications to ensure a climate (internal branding) that attracts, retains, and motivates top quality talent. Develop content for company employee communication app 'Equip’d.'

Utilize design tools such as Photoshop, Illustrator, and Indesign to support internal and external graphics design resources as needed

Plan, develop and execute demand-generation campaigns featuring targeted e-mail marketing, webinars, and other digital communications and promotions to generate Marketing Qualified Leads for sales

Create lead engagement and nurturing programs to support opportunities moving through the sales pipeline

Establish lead scoring and tracking metrics

Manage website optimization, social media sites, SEO/SEM campaigns

Manage company social media channels and consistently deliver new relevant content to audiences

Track and report on campaign analytics using martech tools such as Marketo, Salesforce and Showpad

Identify and drive marketing actions and campaigns targeting new verticals and customers

Conduct market analysis and competitive intelligence

Develop ABM (Account-Based Marketing) programs and support channel partner programs

Manage marketing communications budget and track ROI

Maintain relationships with external vendors and agencies (branding, PR, marketing automation consultants)

Qualification

Marketing communicationsDigital marketingContent developmentProject managementMarketing automationCRM toolsGraphic designMulti-project managementGlobal marketing operationsTechnical product marketingCommunication

Required

Bachelor's degree in Marketing, Communications, or related field

Proven experience in marketing communications, preferably in a B2B or industrial environment

Strong leadership and project management skills

Expertise in digital marketing, content development, and campaign execution

Proficiency with marketing automation and CRM tools (Marketo, Salesforce)

Skills in graphic design and visual communication tools preferred

Excellent written and verbal communication abilities

Ability to manage multiple projects and priorities in a fast-paced environment

Familiarity with global marketing operations and multi-regional messaging

Understanding of technical or engineered product marketing

Travel approx. up to 25% for tradeshows, events and meetings

Preferred

Excellent verbal and written communication skills and the ability to collaborate across departments

Solid command of marketing terminology

Sense of urgency and a demonstrated ability to meet deadlines

Process oriented, organized, and demonstrates strong project management and follow-through skills

High level of personal enthusiasm and self-motivation

Drives for results

Readiness to adapt to new processes/technologies and work as a change agent with internal team members

Inspires trust and open communication

Clearly expresses oneself orally and in writing

Strong creative design skills

Engages, inspires, and motivates

Company

Foodmate B.V.

"Our latest invention of using patented X-Ray technology truly makes us a market leader in Dark Meat Deboning." Foodmate is a Poultry Processing Equipment manufacturing company based in the Netherlands, founded in 2006.

Founded in 2006