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Blue Cross Blue Shield of Michigan · 2 days ago

Sr. Analyst-Marketing Enablement

Detroit, MI

Full-time

Onsite

Mid, Senior Level

4+ years exp

Blue Cross Blue Shield of Michigan is seeking a Senior Analyst in Marketing Enablement. This role involves leading the development and implementation of marketing campaigns and improving business processes to enhance customer experiences.

Health CareHealth Insurance

Comp. & Benefits

Responsibilities

Document and communicate project concepts, milestones and results leveraging the campaign business rules and project planning documents established to turn marketing strategies into actionable campaign journeys for the CRM team to begin development of Marketing Cloud journeys

Identify, evaluate, recommend and implement changes to marketing campaign execution problems and improve effectiveness of transitioning go-to-market plans into actionable experiences for development into Salesforce

Salesforce Marketing Cloud experience or similar martech operational knowledge

Identify and analyze operational data and develop insights in support of marketing objectives

Develop and improve work flows and business processes within Marketing Cloud to improve member experiences, increase new membership

Lead the development and implementation planning of marketing campaigns that require transition of go-to-market plans or projects into Salesforce Marketing Cloud

Responsible for leading the development and implementation of programs and strategies by identifying insights that enhance business decision making capability

This includes developing or changing workflows and implementing process improvements to enhance organizational products, programs and service to our customers

Identify and analyze operational data and develop insights in support of business objectives

Develop and improve work flows and business processes within defined areas to improve customer service, decrease operational costs and improve overall quality

Identify and/or analyze business problems and develop recommendations for solutions to problems

Lead the development and implementation of projects and/or teams in order to produce desired results

Document and communicate project concepts, milestones and results

Recommend and assist with implementing standard policies and procedures

Ensure that corporate compliance is communicated, implemented and monitored on an ongoing basis

Participate in systems testing, develop procedures/controls and provide recommendations for the ongoing improvement of the updated process

Provide support to internal departments and external entities by answering questions, supplying information and training

Create and present reports and presentations to display operational data and proposed business changes

Qualification

Salesforce Marketing CloudAnalytical skillsProblem-solving skillsOrganizational skillsMicrosoft Office SuiteCommunication skillsInterpersonal skillsLeadership skills

Required

Four (4) years of experience in a related field is required

Excellent analytical and problem-solving skills to identify, evaluate, recommend and implement changes to processes or procedures to address problems and improve departmental effectiveness

Organizational skills and ability to prioritize; must be able to lead multiple activities with varying timelines

Excellent verbal, written communication and interpersonal skills

Ability to lead and contribute to business unit and/or corporate projects

Proficient in Microsoft Office Suites

Ability to develop and maintain effective working relationships