The North Face · 4 days ago
Director, DTC Merchandising (TNF AMER)
Denver, CO
Full-time
Onsite
Director/Executive
$173K/yr - $216K/yr
10+ years expThe North Face is a company dedicated to exploration and innovation. They are seeking a Director of Direct-to-Consumer Merchandising who will drive the merchandising vision and strategy across all DTC channels, ensuring alignment with brand goals and consumer insights.
ApparelSporting Goods
Responsibilities
Develop and execute the DTC merchandising strategy to drive revenue, margin, and brand equity
Partner with cross-functional teams (Planning, Marketing, Product, Digital, Retail Operations) to align on seasonal strategies and go-to-market plans
Lead the creation of consumer-centric assortments tailored to channel-specific needs
Own end-to-end seasonal line planning for DTC channels, ensuring optimal product mix and depth
Analyze historical performance and market trends to inform future assortments
Collaborate with Global Merchandising and Product teams to influence product development based on DTC insights
Tailor merchandising strategies for eCommerce and retail stores, balancing global consistency with local relevance
Drive localization strategies where appropriate to meet regional consumer needs
Lead and develop a high-performing merchandising team, fostering a culture of innovation, collaboration, and accountability
Mentor team members and build merchandising capabilities across the organization
Monitor and analyze sales, margin, inventory, and consumer data to inform decisions and optimize performance
Partner with Planning and Allocation to ensure inventory is aligned with demand forecasts and channel needs
Qualification
Required
10+ years of merchandising experience
At least 5 years in a leadership role within DTC or omnichannel environments
Experience in apparel, footwear, or lifestyle brands
Familiarity with global merchandising and regional market dynamics
Experience working in matrixed organizations with both wholesale and DTC channels
Proven success in building and executing merchandising strategies that drive growth
Strong analytical skills and proficiency in merchandising systems and tools
Excellent leadership, communication, and cross-functional collaboration skills
Passion for consumer experience and brand storytelling
Location requirement: Denver, Colorado
Benefits
Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Company
The North Face
The North Face®, a Division of VF Corporation, is the leading outdoor lifestyle company. It is a sub-organization of VF.
5001-10000 employees
H1B Sponsorship
The North Face has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (21)
2024 (22)
2023 (23)
2022 (40)
2021 (20)
2020 (26)
Funding
Current Stage
Late StageTotal Funding
unknown2000-08-16Acquired
Leadership Team
Anthony Rossini
B2B PROJECT COORDINATOR
Christy Vu
Sales Partner
Recent News
2025-12-16
2025-12-02
Company data provided by crunchbase