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Ursus, Inc. · 4 weeks ago

Marketing Analytics Manager (Integrated Campaign)

San Francisco Bay Area

Contract

Hybrid

Senior Level

$51/hr - $61.27/hr

5+ years exp

Ursus, Inc. is a global leader in creative software, offering innovative tools for digital media creation, design, and marketing. They are seeking a Marketing Analytics Manager to explore data infrastructure, perform data analysis, and visualize findings to understand key marketing patterns and trends to drive data-driven strategies.

Information TechnologyRecruitingStaffing Agency

Growth Opportunities

Hiring Manager

Kallie Emanuel

Responsibilities

Explore our data infrastructure, extract necessary data, perform data analysis, visualise findings to understand key marketing patterns and trends to develop compelling data driven stories

Summarise analysis on customer needs, product positioning, campaign performance, market trends and competition in regular, actionable, and engaging business updates

Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy

Acquire, summarise, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team

Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV

Understand and communicate what drives performance and opportunities for product marketing messaging

Partner with marketing to create data-driven campaigns that optimise prospects conversion

Build feedback loops to highlight knowledge gaps and drive future analysis and research

Conduct end-to-end analyses to drive insights for marketing stakeholders around campaign, digital, and event performance and understand impact to pipeline creation, growth, and progression

Synthesize qualitative and quantitative data from multiple sources to support analytics goals

Apply advanced B2B analytical methods to expand marketing’s ability to articulate impact to driving progression of opportunities through the lifecycle

Qualification

B2B MarketingSalesData AnalyticsData VisualisationSQLCRM toolsAdvanced ExcelCommunication skillsPresentation skillsProactive self-starterAttention to detail

Required

5+ years related work experience in Data Analytics, Consulting or Marketing Analytics B2B SaaS experience in marketing and sales analytics is highly preferred

B2B Marketing and Sales knowledge is a key requirement

Very strong communication and presentation skills is a key requirement

Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights

Proactive self-starter, always on learner, and able to work in a virtual environment

An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously

Autonomy in managing stakeholders (Director+) and navigate a matrix environment across time zones

Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is mandatory

Experience in data visualisation is required

Advanced Excel Required

Preferred

MBA preferred

PowerBI is highly preferred

Proficiency in SQL, Hive, or Azure Databricks is highly preferred

Understanding of key marketing KPIs as part of the customer journey from awareness to purchase

Ability to translate stakeholder asks into technical requirements to surface impactful end-state analyses, insights, and reports

Company

Ursus, Inc.

Ursus, Inc., has been recognized by Staffing Industry Analysts (SIA) for four consecutive years as the fastest-growing technical and creative staffing firm in the United States.

Founded in 2015

San Francisco, California, USA

201-500 employees