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NBCUniversal · 2 days ago

Sr. Analyst, Title Marketing Insights and Analytics

Universal City, CA

Full-time

Hybrid

Mid, Senior Level

$75K/yr - $100K/yr

2+ years exp

NBCUniversal is one of the world's leading media and entertainment companies. The Sr. Analyst will leverage data to drive audience and marketing insights, support multiple marketing teams, and guide strategic decisions for title campaigns.

BroadcastingMedia and EntertainmentNews

Responsibilities

Uncover trends, patterns, and key drivers within data to inform strategic decision-making and optimize media strategies for the NBCU/Peacock business

Play a pivotal role in driving marketing and audience strategy by identifying audience opportunities and assessing campaign impact on title and franchise level performance

Leverage various 1st party and 3rd party data sources (e.g. Nielsen) to produce impactful reports and insights to drive audience targeting Lead process for building audience profiles for key titles and franchises

Assess audience growth and overlap trends across linear and streaming to identify marketing opportunities

Track pre-premiere indicators to quantify content momentum and the health of campaigns

Run correlation analyses to determine key indicators of future title success

Develop media learning plans to guide various awareness and brand lift studies

Lead ad-hoc analyses to address time-sensitive questions and uncover emerging trends

Engage with new tools and data sources to enhance audience and media reporting

Contribute to cross-channel measurement efforts, triangulating learnings across other techniques including Marketing Mix Modeling, attribution, and experiments

Ensure data alignment with wider Advanced Analytics team; help standardize NBCU Media Group’s Measurement approach

Qualification

Nielsen NPowerSQLData analysis toolsMicrosoft ExcelAudience segmentationData visualization toolsCommunicatorCuriosityProject managementProblem-solving

Required

Bachelor's degree with 2+ years of experience in Media research or analytics role

Experience working with Nielsen NPower (i.e., Reach & Frequency, Duplication, Segmentation)

Must be well versed in Microsoft Office applications with significant experience working with Excel and PowerPoint

Experience identifying, segmenting and building audiences

Experience querying large datasets with SQL, BigQuery, Databricks, Excel, or other similar data analysis tools

Strong attention to data quality, with the ability to troubleshoot inconsistencies and ensure accuracy

Ability to identify, distill, and articulate clear and actionable stories, insights and recommendations from a variety of data points and sources

Preferred

Passion for the media industry, especially in television and streaming

Familiarity with new and emerging measurement sources (i.e., iSpot, TVision, VideoAmp)

Experience working with large datasets and data management/visualization tools (i.e., Tableau, Domo, Power BI)

Ability to handle multiple assignments and meet deadlines in a fast-paced environment

Ability to navigate through ambiguity, collaborate effectively, and build consensus in a highly matrixed environment

Effective communicator and collaborator with strong project management and problem-solving skills

Demonstrates strong sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose

Benefits

Medical, dental and vision insurance

401(k)

Paid leave

Tuition reimbursement

A variety of other discounts and perks

Company

NBCUniversal

Glassdoor4.0

NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.

Founded in 1912

New York, New York, USA

10001+ employees