Alkermes · 3 days ago
Associate Director, Consumer Marketing LYBALVI
Greater Boston
Full-time
Hybrid
Lead/Staff, Director/Executive
$175K/yr - $195K/yr
10+ years expAlkermes is a fully-integrated, global biopharmaceutical company committed to developing medicines for complex psychiatric and neurological disorders. The Associate Director of Consumer Marketing will lead the development and implementation of marketing programs for LYBALVI, focusing on consumer engagement and strategic planning.
BiotechnologyHealth CarePharmaceutical
Hiring Manager
Than Taylor
Responsibilities
Manages the execution of consumer promotional campaigns for LYBALVI®
Crafts actionable assignment briefs for creative agencies
Manages the development of the consumer media plan, channel allocation, targeting and measurement required to deliver on business and brand objectives
Understands the beliefs and behaviors of bipolar 1 and schizophrenia patients
Has strong command of bipolar-1 and schizophrenia patient journeys
Manages and reconciles consumer marketing budget including SOW approvals, change orders and accruals
Partners with Director, Senior Management and agencies to forecast, analyze and optimize DTC spend across channels
Guides branded and unbranded creative through the Medical, Legal and Regulatory review and approval process in Veeva PromoMats
Collaborates with Market Research to continuously generate actionable patient insights from reoccurring and ad-hoc studies
Ensures patient perspective is infused into HCP team strategies
Manage other marketing initiatives as needed
Qualification
Required
Bachelor's degree in marketing, business, science, or related field
10+ years of professional marketing or related experience
Preferred
7+ years of marketing experience, with significant experience in DTC pharma/life sciences
Deep media/advertising (TV, CTV, digital, social, display, SEM, audio) planning and creative execution experience
Manage and influence innovative consumer projects through a matrixed organization
Translate brand plan marketing strategies into tactics activations
Strong ability to build & foster relationships through effective communication
Advanced analytical skills, integrating media performance data with marketing mix modeling, optimizing ROI and channel allocation
Demonstrated success managing ad agencies, and media/measurement partners
Experience with Veeva PromoMats preferred
Benefits
Annual performance pay bonus
Competitive benefits package
Company
Alkermes
Alkermes is a biotechnology company that develops, manufactures and commercializes medicines for the treatment of chronic diseases.
1001-5000 employees
H1B Sponsorship
Alkermes has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (20)
2023 (21)
2022 (14)
2021 (27)
2020 (22)
Funding
Current Stage
Public CompanyTotal Funding
$250MKey Investors
Primecap Management
2017-11-20Post Ipo Equity
2014-01-13Post Ipo Equity· $250M
2011-09-16IPO
Leadership Team
Craig Hopkinson
EVP, Research and Development, CMO
Recent News
2026-01-03
2025-12-30
Genetic Engineering News
2025-12-24
Company data provided by crunchbase