Peppr · 4 weeks ago
Senior Performance Marketing Manager
Irvine, CA
Full-time
Hybrid
Mid, Senior Level
4+ years expPeppr is a company focused on providing independent restaurants with effective POS and ordering solutions. The Senior Performance Marketing Manager will own the paid growth strategy and results, working closely with various teams to connect paid efforts to overall marketing performance and drive predictable growth.
Point of SaleSaaSSoftware
Responsibilities
Own channel-by-channel paid performance strategy and analysis, including creative performance, audience behavior, efficiency, spend, and outcomes by platform
Develop and maintain a strong point of view on what works (and doesn’t) on each channel (e.g., Meta vs Google vs LinkedIn) and why
Set channel-specific hypotheses, testing plans, and success metrics, rather than treating paid as one blended motion
Define clear learning goals for paid campaigns and ensure every test produces actionable insight
Diagnose performance issues at the channel level (creative fatigue, audience saturation, intent mismatch, landing page friction)
Allocate and reallocate budget based on channel-level insights, not aggregate averages
Partner with Brand & Content, designers, and/or agencies to shape creative direction, messaging, and offers for paid
Draft or suggest ad copy and creative angles to accelerate testing velocity (without owning final design)
Provide clear creative briefs, testing direction, and performance feedback for paid campaigns
Review, QA, and iterate on creative based on performance data while ensuring brand alignment
Partner with Growth Marketing to improve post-click conversion, funnel performance, and lead quality
Ensure paid efforts are properly tracked, attributed, and segmented in the CRM
Work directly with external agencies to set direction, prioritize experiments, and evaluate results
Hold agencies accountable for platform-native execution and best practices
Review performance weekly, make fast tradeoffs, and decisively adjust spend
Translate channel performance into clear, concise insights for Marketing and Leadership
Qualification
Required
4–7+ years of experience in performance or demand marketing roles
Proven hands-on ownership of paid performance across multiple channels, with a deep understanding of platform mechanics
Strong channel-level judgment; able to clearly explain why something is or isn't working on a specific platform
Experience managing six-figure+ monthly budgets and making tradeoffs across paid channels
Experience working with and managing external agencies, including setting direction and holding them accountable
Experience setting channel-specific benchmarks, expectations, and testing plans
Strong analytical skills; comfortable digging into performance data, funnel metrics, and tradeoffs
Hands-on experience with paid ad platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Campaign Manager)
Strong working knowledge of GA4 and platform-native analytics
Deep comfort working in a CRM (e.g., HubSpot, Salesforce) to analyze lead lifecycle, segmentation, and pipeline impact
Familiarity with attribution concepts (UTMs, lead source, MQL/SQL, pipeline, conversion tracking)
Advanced proficiency in spreadsheets (Google Sheets / Excel) for analysis and decision-making
Comfortable working with dashboards or BI tools (e.g., Looker, Tableau, Mode)
Experience collaborating cross-functionally with Brand & Content, Growth Marketing, Product Marketing, and Sales
Strong strategic thinking paired with hands-on execution instincts
Comfort owning outcomes in ambiguous, early-stage environments
Ability to work effectively with agencies while holding them accountable
Clear communicator who can explain performance, tradeoffs, and learnings
Bias toward speed, focus, and disciplined experimentation
Deep curiosity about what actually drives conversion and revenue
Preferred
B2B SaaS experience
Experience scaling spend post-product-market fit
Experience bringing paid execution in-house over time
Strong creative instincts or prior creative testing experience
Advanced analytics, attribution, or experimentation background
Company
Peppr
Peppr delivers cloud POS software for restaurants with menu management, offline mode, handheld ordering, integrations, and analytics.
201-500 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase