Hedra · 18 hours ago
Growth Manager, Influencer Marketing
San Francisco, CA
Full-time
Onsite
Senior Level
5+ years expHedra is a frontier artificial intelligence company for generative media, seeking a Growth Manager for Influencer Marketing. In this role, you'll be responsible for generating buzz and building creator relationships to elevate Hedra's brand presence in the market.
Artificial Intelligence (AI)ContentMedia and EntertainmentVideo
Responsibilities
Build the creator engine. Identify, recruit, and manage relationships with creators across TikTok, YouTube, Instagram, and X. Develop a tiered strategy for micro and macro influencers, spanning paid partnerships, gifting, and organic advocacy. Own the full lifecycle: outreach, negotiation, briefing, contracts, payments, and performance tracking
Capitalize on cultural moments. Monitor platforms obsessively. When a trend breaks that Hedra can credibly participate in you move in hours, not days. Build the internal relationships and processes that let you ship fast while maintaining strong influencer relationships
Generate viral moments. Don't just respond to culture—create it. Develop campaigns and stunts designed to break through. Work with creators on content that showcases what Hedra can do in ways that make people stop scrolling
Scale organic social. Partner with product marketing and agency support to grow Hedra's owned channels. Test formats, optimize posting cadence, amplify UGC, and grow followers and engagement month-over-month
Measure what matters. Track influencer and social performance with clear attribution. Know which creators drive traffic, which campaigns generate buzz, and where to double down. Report on what's working and kill what isn't
Build the function. Establish the tools, processes, and playbooks that will scale. Manage agency and contractor relationships. Document what you learn. As we grow, help identify and implement strategies and tactics that will take things to the next level
Qualification
Required
5-10 years in influencer marketing, social, or creator partnerships. You've done this before—ideally at a startup, DTC brand, gaming company, or creator economy platform where you had to be scrappy
A portfolio of moments. You can point to specific campaigns that broke through. You know what worked, what didn't, and why. You have stories
Native platform fluency. You live on TikTok, Instagram, YouTube, and X. You can name creators that will help Hedra expand our presence in AI and marketing ecosystems without Googling. You understand how social algorithms actually work
End-to-end influencer experience. You've managed the full cycle: finding creators, pitching them, negotiating rates, writing briefs, managing deliverables, tracking performance. You're not above sending invoices
Speed and autonomy. You've worked in environments where you had to move fast with imperfect information. You don't need hand-holding. You see gaps and fill them
Strong taste. You know the difference between a brand that's participating authentically and one that's trying too hard. You have opinions about what's good
Preferred
Experience marketing AI products, creative tools, or marketing platforms
Your own social following or creator experience
Relationships with creators in the AI, tech, or creative space
Experience with influencer platforms (Grin, CreatorIQ, Aspire, Passionfroot)
You've built influencer programs from zero before
Experience building and maintaining a support system of agencies and freelancers
Background in gaming, entertainment, or creator economy startups
Benefits
Competitive compensation and equity
401k
Healthcare (Silver PPO Medical, Vision, Dental)
Lunch and snacks at the office
Company
Hedra
Hedra is a content creation platform that uses AI to enables users to generate videos, images, and audio.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$43MKey Investors
Amazon Web ServicesAndreessen HorowitzA16Z GAMES Speedrun,Abstract,Index Ventures
2025-10-08Non Equity Assistance· $1M
2025-05-15Series A· $32M
2024-08-01Seed· $10M
Recent News
2025-10-24
Company data provided by crunchbase