Weisiger Group · 1 month ago
Sr Digital Marketing Specialist- Websites and SEO- hybrid in Charlotte, NC
Charlotte, North Carolina
Full-time
Hybrid
Mid, Senior Level
3+ years expWeisiger Group is a family-owned company that has been operational since 1926, dedicated to supporting communities and delivering superior customer experiences. They are seeking a Senior Digital Marketing Specialist – Website & SEO to manage and optimize website performance, implement advanced SEO strategies, and create impactful content to enhance user experience and brand visibility.
Machinery ManufacturingManufacturingWholesale
Responsibilities
Utilize AI-powered tools to monitor and optimize website performance, automate site health checks, and deliver personalized user experiences through predictive analytics and behavioral insights, ensuring functionality, uptime, and superior UX across all digital platforms
Oversee day-to-day website operations, ensuring functionality, performance, and uptime
Help identify and troubleshoot UI and UX problems across digital sites and platforms based on best practices, customer feedback, analytics, and business objectives
Provide timely, in-depth analysis on web performance and OEM web applications to gain a deeper understanding of customer/prospect behavior and leverage insights in marketing strategy
Leverage AI-driven tools and insights to develop and execute advanced SEO strategies—including predictive keyword research, automated technical audits, dynamic on-page optimization, and real-time algorithm monitoring—while using AI analytics to forecast traffic trends, automate reporting, and align organic and paid campaigns for maximum performance and ROI
Develop and execute SEO strategies – including keyword research, on-page optimization, and technical audits – to improve organic search rankings and drive traffic
Monitor and report on SEO performance and KPIs using tools like Google Analytics to ensure alignment with Caterpillar’s Digital Excellence Program and achievement of annual targets
Collaborate across marketing team to produce relevant marketing campaign and journey experiences that increase traffic and foster and grow activation, adoption, and retention of Caterpillar eCommerce and digital applications
Partner with Digital Marketing Specialist – Paid Media to align organic and paid strategies, ensuring cohesive messaging, optimized landing pages, and data-driven insights that maximize traffic, conversions, and overall campaign performance
Harness AI-powered content optimization tools to create, edit, and publish engaging, SEO-friendly content for web pages, blogs, landing pages, and product descriptions, while using predictive analytics to maintain brand consistency and forecast engagement trends across all digital platforms
Create, edit, and publish engaging, SEO-friendly content for web pages, blogs, landing pages, and product descriptions while maintaining consistent brand voice and messaging across all digital platforms
Collaborate with marketing team to support campaigns and product launches while creating impactful marketing journeys that drive traffic and strengthen activation, adoption, and retention of eCommerce and digital applications
Qualification
Required
Bachelor's degree in Marketing, Communications, Digital Media, Web Management or related field
3-5+ years of experience in digital marketing with a focus on website management and SEO
Proficiency in CMS platforms (e.g., WordPress), HTML/CSS basics, and SEO tools
Strong writing and editing skills with attention to detail
Analytical mindset with experience in Google Analytics and other reporting tools
Preferred
Experience with A/B testing and conversion rate optimization (CRO)
Familiarity with accessibility standards and responsive design
Knowledge of PPC and paid media is a plus
Company
Weisiger Group
Weisiger Group operates in machinery manufacturing, offering equipment sales, rental, and service.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ed Weisiger
President/CEO
Matt Nazzaro
EVP & Chief Operating Officer
Recent News
2025-06-10
SC Biz News
2025-06-07
Seattle TechFlash
2025-06-06
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