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Informa · 1 month ago

Senior Manager, Sales Product Management - Black Hat

New York, NY

Full-time

Onsite

Mid, Senior Level

$115K/yr - $130K/yr

7+ years exp

Informa is a leading company in B2B events, known for its prestigious festivals like Black Hat and Cannes Lions. The Senior Manager, Product Management will drive revenue growth through innovative product development and optimization, managing the complete event sales portfolio and collaborating with internal teams and external partners.

B2BBusiness IntelligenceEventsInformation ServicesLead GenerationMarketingPublishing

H1B Sponsor Likely

Responsibilities

Create and manage the sales inventory, maintaining strong product knowledge and ensuring healthy margins

Strong interpersonal skills to collaborate with internal teams and external partners as needed

Ability to read, analyze and use data to measure and improve performance of the team and the business

Deep understanding of the dynamics of the event industry, cybersecurity market and customers

Develop and execute the strategic roadmap for event products, including exhibition spaces, sponsorship packages and digital offerings

Research market trends and competitor offerings to identify new product opportunities and revenue streams

Collaborate with cross-functional teams to proactively design innovative products that meet evolving customer needs and sales growth requirements

Lead the development of comprehensive event prospectuses that effectively communicate value propositions

Create and manage optimal event floorplans that maximize space utilization and revenue potential

Analyze historical data to identify high-value areas and implement strategic booth placement

Work with venue management and operations teams to ensure floor plans meet safety regulations and logistical requirements

Implement digital floor plan solutions that enhance the exhibitor experience and streamline sales processes

Own sales product pricing, providing clear reporting on cost margins for all inventory elements

Develop data-driven pricing models for all events and sponsorship programs based on market analysis, historical performance, and competitive positioning

Create tiered pricing structures that maximize revenue while providing clear value at each level

Analyze pricing performance and make strategic adjustments to optimize revenue

Design sponsorship packages that can be customized to meet specific client objectives and deliver measureable ROI for sponsors

Establish processes for efficiently scaling custom solutions without operational strain

Drive the rebook sales process for all cybersecurity events

Build strong relationships with the sales team, offering guidance and resources for their success

Drive the go-to-market strategy by conducting and maintaining a competitive and segmentation analysis of the market

Develop comprehensive sales tools and target account lists for current and new products, different buyer personas etc

Provide expert product knowledge during key client meetings and analyze performance data

Analyze sales performance data to identify opportunities for process improvement

Conduct post-event analysis to identify successful products and areas for improvement

Generate insights from customer feedback to inform future product development

Qualification

Event managementProduct managementSales strategyCybersecurity knowledgeBudget managementData analysisMarket researchCommunication skillsCollaborationPresentation skills

Required

7+ years in the events industry with experience in large-scale event operations, production or sales

Strong product, project, budget management and reporting skills

Proven ability to manage relationships with suppliers, clients, and internal stakeholders

Experience planning, developing, and executing strategic plans with accurate forecasting

Deep understanding of the cybersecurity and event markets and customer needs

Exceptional communication skills and ability to create compelling presentations

Confidence leading meetings, engaging with clients, and handling challenging and complex conversations

Collaborative spirit with an ability to drive projects from ideation through delivery

Benefits

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment

Broader impact: take up to four days per year to volunteer, with charity match funding available too

Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount

Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more

Recognition for great work, with global awards and kudos programs

As an international company, the chance to collaborate with teams around the world

Company

Informa

Glassdoor3.9

Informa is a business intelligence, academic publishing, knowledge, and events group.

Founded in 1998

London, England, GBR

10001+ employees

http://www.informa.com

H1B Sponsorship

Informa has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2020 (1)