Cloudinary · 9 hours ago
Director, Content Strategy
United States
Full-time
Remote
Director/Executive
10+ years expCloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. The Director of Content Strategy will build and scale a modern, data-driven content engine that strengthens thought leadership, expands organic presence, and supports business growth through strategic planning and cross-functional collaboration.
Cloud Data ServicesDigital MarketingDigital MediaInformation TechnologySaaS
Responsibilities
Build and own Cloudinary’s content strategy, with a focus on thought leadership and organic discoverability
Work with Product Marketing, Product, Developer Relations, and internal SMEs to develop compelling perspectives, narratives, and high-value content themes
Partner with the Communications team to leverage and extend executive visibility, earned media programs, and analyst-facing storytelling
Collaborate with the Growth team to turn keyword insights, search trends, and competitive data into informed content priorities
Develop content programs that elevate Cloudinary’s topic authority and support the organic search strategy defined in partnership with the Growth organization
Ensure content aligns with SEO best practices while maintaining strong editorial quality and audience value
Work with channel owners—including Web, Social, Email, DevRel, Events, Partners, and Communications—to adapt content to the needs, formats, and performance expectations of each channel
Develop assets tailored to their environments, from long-form editorial to social content, videos, customer stories, and event narratives
Align with Web and Creative teams on site taxonomy, metadata, internal linking, and content structuring for optimal discoverability and user experience
Create content that resonates across multiple audiences, including developers, creatives, product leaders, marketing executives, and business decision-makers
Apply persona insights and messaging frameworks in partnership with Product Marketing to ensure accuracy, relevance, tone, and depth across content types
Develop repeatable frameworks that guide how content is tailored to different personas and stages of the customer journey
Lead development of editorial guidelines, voice and tone frameworks, and scalable content structures that ensure consistency across regions and teams
Oversee a centralized editorial calendar to coordinate planning and visibility across cross-functional stakeholders
Standardize and optimize content creation processes to improve quality, efficiency, and cross-team alignment with a strong data-driven focus on content effectiveness
Curate a strong bench of contract writers, editors, and researchers while instilling a culture of excellence and collaboration
Manage external agencies and freelancers to expand content capacity
Establish and lead a cross-functional content council that aligns inputs, priorities, and execution across Product Marketing, Growth, Web, DevRel, and Communications
Define content performance KPIs in collaboration with Growth, Analytics, and Web teams to align with broader marketing measurement frameworks
Review content performance data to refine planning, improve effectiveness, and evolve content programs
Implement content hygiene and refresh cycles to ensure long-term competitiveness and discoverability
Use AI tools for research, optimization, structuring, and content repurposing to enhance team productivity
Qualification
Required
Bachelor's or equivalent degree in communications, marketing, journalism, or related field
10+ years of content marketing leadership experience and a strong portfolio showcasing depth across diverse content types and channels
Proven success in developing a content architecture that serves the entire organization's goals around thought leadership, organic visibility, and audience engagement
B2B SaaS experience preferred, with a creative B2C writing style
Expertise in SEO-informed content planning and collaboration with Growth/SEO teams
Exceptional writing, editing, and storytelling skills, with the ability to communicate effectively with both technical and business audiences — from developers to marketing leaders — and experience mentoring creative talent
Experience partnering across functions, including Product Marketing, Growth, Demand Gen, Web, Brand, DevRel, and Communications
Strong analytical skills and familiarity with content, search, and engagement metrics
Experience using AI tools for content ideation, optimization, and efficiency
Leadership experience hiring, developing, and scaling content teams
Understanding of CMS, DAM, and content operations tools supporting structured content delivery
Benefits
Awesome technology
Top-talent peers
100% sponsored medical, dental, and vision plans for employees & family
HSA company contribution
Matching 401k program
Robust vacation & wellness policy
Annual development stipend
Catered lunches or a food stipend
Company
Cloudinary
Cloudinary empowers companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media.
201-500 employees
H1B Sponsorship
Cloudinary has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (2)
2023 (2)
2022 (3)
2021 (6)
2020 (5)
Funding
Current Stage
Growth StageTotal Funding
$100MKey Investors
Blackstone Accelerates GrowthSalesforce VenturesBessemer Venture Partners
2022-02-15Secondary Market· $100M
2020-01-01Secondary Market
2018-01-01Secondary Market
Leadership Team
Itai Lahan
Co-Founder and CEO
Nadav Soferman
Co-Founder and CPO
Recent News
2025-11-10
2025-11-10
Company data provided by crunchbase