AAA Auto Club Enterprises · 2 months ago
Marketing Innovation Strategist
Costa Mesa, CA
Full-time
Onsite
Mid Level
$97K/yr - $129K/yrAAA Auto Club Enterprises is the largest federation of AAA clubs in the nation, seeking a strategic Marketing Innovation Strategist. This role involves designing marketing experiments, evaluating new technologies, and coordinating projects across teams to enhance marketing efficiency and effectiveness.
Insurance
Responsibilities
Design and coordinate marketing experiments across channels, formats, workflows, or tools
Pilot new marketing technologies or process improvements and manage the hand-off after validation
Evaluate early performance data and user feedback to inform go or no-go decisions
Research and vet marketing tools, platforms, and vendor services
Schedule and lead vendor demos, coordinate internal stakeholder input, and synthesize tradeoffs and recommendations
Identify opportunities to use AI tools like GPT, Claude, or Copilot to support campaign workflows, content development, or process automation
Act as the project lead or key coordinator for marketing initiatives involving multiple teams
Define project scope, flag risks such as scope creep, and help keep execution on track
Use project management platforms, especially Monday.com, to organize timelines, workflows, and dependencies
Serve as our department’s lead Subject Matter Expert for our project management platform, Monday.com
Be the connective tissue between creative, media, analytics, and tech teams to ensure ideas move smoothly from test to implementation
Communicate findings and decisions clearly across teams with diverse skill sets
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field
Demonstrated curiosity, problem-solving, and hands-on results
Ability to collaborate seamlessly with cross-functional teams
Experience in digital marketing, business strategy, or project management/coordination
Ability to present well-considered recommendations to internal stakeholders and external agency partners
Quick to learn new tools and processes
Continuous improvement mindset in marketing operations
Experience using project management platforms, especially Monday.com
Preferred
Certifications in Project Management (e.g. PMI-ACP, Monday.com product certification)
Certifications in Marketing Tools (e.g. HubSpot Inbound Marketing, Google Analytics)
Certifications in AI and Automation (e.g. OpenAI Prompt Engineering Fundamentals, Zapier)
Equivalent practical experience will also be considered
Benefits
Health coverage for medical, dental, vision
401(K) saving plan with company match AND Pension
Tuition assistance
PTO for community volunteer programs
Wellness program
Employee discounts
Company
AAA Auto Club Enterprises
AAA is a federation of fully taxpaying, not-for-profit motor clubs in the U.S.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Chris Simpson
Senior Vice President and Chief Information & Technology Officer
Suzanne Wisdom
Senior Vice President & Chief Marketing Officer
Company data provided by crunchbase