City of New York · 1 month ago
Director of Marketing & Digital Communications
Manhattan, NY
Full-time
Hybrid
Director/Executive
$120K/yr - $145K/yr
8+ years expThe City of New York's Campaign Finance Board is seeking a Director of Marketing & Digital Communications to lead the agency's marketing and digital strategy. This role involves creating and implementing campaigns to enhance public awareness and encourage civic participation in elections, while supervising the Marketing & Digital Communications Unit.
GovernmentLegalPublic Relations
Responsibilities
Determine high-level goals and identify key benchmarks for awareness of agency programs, lead generation, acquisition, and increased engagement for our website, social media, email, and SMS
Lead market research projects as needed to create communication strategies for priority audiences or evaluate the effectiveness of agency marketing campaigns
Support the constituent teams within the unit Content, Design, Editorial to ensure their workflow, processes, and goals are consistent with division and agency priorities, and with the unit’s overall strategy and goals
Manage media planning and buying for paid media campaigns; approve determinations about advertising budget allocation for various platforms based on key metrics, efficiency, and strategic objectives
Provide strategic direction for marketing and ad campaigns to ensure cohesive implementation among creative vendors, including our ad creative and media buying firms
Spearhead key strategic partnerships with social media, communications companies, and other civic institutions with an interest in civic engagement and participation in elections
Qualification
Required
Bachelor's degree from an accredited college including or supplemented by at least twelve-semester credits in accounting, auditing, business or public administration, computer science, economics, finance, statistics, graphic design, personnel or human resources administration, user experience design, or a closely related area of study
One year of satisfactory full-time experience in accounting, auditing (including compliance or investigative auditing), business or public administration, business analysis, computer science, database administration, economics, finance, fiscal or economic management or research, statistics, graphic design, personnel or human resources administration, user experience design, or a closely related field
Eight years of experience in a marketing or communications role, with at least half of those in a leadership role supervising a team or mentoring staff
Experience managing large campaigns of $1 million or more, as well as nontraditional experience at the hyperlocal level
Experience working in the elections, democracy, or civic engagement space
Experience leading multi-lingual campaigns
Knowledge of federal, state, and city campaign finance laws and compliance
Knowledge of best practices for consumer marketing
Knowledge of branding, including brand personality and visual identity
Knowledge of traditional advertising, including print, digital, and out-of-home
Knowledge of digital communication platforms and effective organic content
Knowledge of accessibility best practices for digital and print materials
Knowledge of New York City government
Knowledge of politics at the national, state, and local level
Knowledge of campaign finance and voting rights
Knowledge of NYC's demographic makeup and consumer trends
Effective communication skills to interact with internal partners, external partners, and the public
Skill of compelling storytelling
Skill of effective oral communication
Skill of effective writing
Skill of working with data to drive strategic decision-making
Skill of creating marketing plans targeted at specific audiences, including youth and New Yorkers who speak languages other than English
Skill of staff supervision, delivering feedback and managing staff performance
Skill of effective vendor management
Skill of communicating technical issues in plain language
Skill of constructing workflows and processes that guarantee accuracy and consistency of content
Ability to work both independently and collaboratively as part of a team on agency projects
Ability to lead and motivate staff
Ability to think strategically, both internally and externally
Ability to plan and execute a multi-channel marketing campaign with well-defined goals
Ability to identify appropriate metrics relevant to organizational goals and design systems to measure and evaluate the success of marketing campaigns
Ability to communicate organizational goals and priorities to staff
Ability to build positive relationships with vendors and partner organizations
Ability to collaborate effectively and mobilize staff across functions at all levels within the agency
Ability to mentor staff
Ability to understand complex legal, administrative, and technical issues
High level of emotional intelligence
Demonstrates a creative approach to achieving goals and problem-solving
Demonstrates empathy for people across lines of difference
Demonstrates accountability in achieving results
Works well with different skill sets and styles
Works independently with minimal oversight
Capacity to respond well to unexpected events
Demonstrates curiosity in their work
Preferred
Experience managing large campaigns of $1 million or more, as well as nontraditional experience at the hyperlocal level
Experience working in the elections, democracy, or civic engagement space
Experience leading multi-lingual campaigns
Benefits
Public Service Loan Forgiveness
New York City Residency is not required for this position
Company
City of New York
City of New York, often called as New York City, is the most populous city in United States.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Carl G Esposito
Chief Information Security Officer
Dawn Miller
Senior Advisor to the Chief Climate Officer
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