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Capital Vacations · 3 weeks ago

Leader of Sales and Marketing Analytics

Myrtle Beach, SC

Full-time

Onsite

Mid, Senior Level

2+ years exp

Capital Vacations is one of the largest independent timeshare resort management companies in North America, and they are seeking a Leader of Sales and Marketing Analytics. This role involves building and owning the analytics roadmap for the sales and marketing organization, leading performance analysis, and translating data into actionable insights for executives and field leaders.

HospitalityResorts

Responsibilities

Own the analytics strategy and roadmap across core channels (tour generation, OPC/in-market marketing, digital and call center marketing, in-house marketing, etc.)

Analyze the full funnel—lead ? tour ? show ? close ? upgrade—and identify drivers of VPG, take rate, net sales, and marketing ROI

Develop standardized KPIs, metric definitions, and scorecards for executives, regional leaders, and resort teams

Create and maintain advanced Power BI reports and semantic models (DAX measures, drill-downs, row-level security)

Design and evaluate test-and-learn programs (A/B tests, pilots, control groups) for new offers, channels, and merchandising strategies

Collaborate with database and engineering teams to define business requirements for Microsoft Fabric data models and pipelines

Validate data integrity and reconcile data across CRM, marketing platforms, tour systems, and finance

Contribute to a future-state architecture that supports near-real-time reporting and advanced analytics (segmentation, propensity models, etc.)

Serve as a trusted analytical advisor to field sales and marketing leaders; participate in key performance reviews and regional calls

Convert analytical findings into simple, actionable narratives operators can execute (“three levers to improve VPG this quarter”)

Build training and documentation to drive adoption of dashboards and self-service reporting

Partner with Finance and Compensation to:

Evaluate compensation plan effectiveness (SPIFs, bonuses, tiers, contests)

Model “what-if” scenarios and incentive changes, including P&L impact

Support budgeting, forecasting, and target-setting for tours, sales, and marketing spend

Depending on level, lead a small team of analysts; set priorities, coach, and develop analytical talent

Establish governance for metrics, data definitions, and reporting cadences

Champion a data-driven culture across Sales & Marketing and the wider organization

Qualification

Power BISQLSalesMarketing AnalyticsMicrosoft FabricCRM systemsBusiness acumenCommunication skillsOwnership mindset

Required

Proven ability to partner directly with field sales and marketing teams and translate insights for non-technical audiences

2+ years of experience in marketing, sales, or commercial analytics, including at least 2 years supporting consumer-facing sales or marketing

Strong expertise with Power BI (data modeling, DAX, Power Query) and SQL; experience with Microsoft Fabric or modern cloud data platforms

Demonstrated success building dashboards and analytical products that drive measurable business impact

Preferred

Experience in timeshare, vacation ownership, or related hospitality/travel industries (e.g., Travel + Leisure Co., Hilton Grand Vacations, Marriott Vacations Worldwide)

Familiarity with CRM systems and marketing platforms common in timeshare (e.g., Salesforce, call center dialers, digital marketing tools)

Experience supporting or designing sales compensation and incentive plans