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Circle K · 2 days ago

Field Marketing Specialist

Akron, OH

Full-time

Onsite

Entry, Mid Level

2+ years exp

Circle K is a well-known convenience store chain, and they are seeking a Field Marketing Specialist. This role involves overseeing strategic marketing decisions, managing local media relations, and coordinating public relations campaigns to enhance brand visibility and support sales initiatives.

Food and BeverageRetailShopping

H1B Sponsor Likely

Responsibilities

Oversees and supports strategic decisions from the National and Regional level, as well as local

Ensure the sales plan and signage is executed at site level; aligning with site level needs

Assist our organization with scaling to common sign types

Assist National and Regional levels with planning and coordination of all printed and digital sign programming

Ensures operation of digital assists in stores and on forecourts

Local Media relations (reactive)

Planning and implementing local public relations campaigns (grand openings, post renovation campaigns)

Localized Social Media marketing campaign needs

Managing the business unit marketing / advertising budget

Conducting, summarizing, and presenting local market research

Management of internal communications content

Providing content for external digital channels when needed locally (web site, social media channels)

Social investment program management

Crisis communication planning and preparation

Participation in communications network / weekly communications reporting

Media Monitoring

Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks; or participating in professional societies

Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines

Qualification

Marketing experienceMedia relationsProject managementMicrosoft Office SuiteAdobe Creative SuiteVerbal communicationWritten communicationInterpersonal skillsCustomer focusCreative thinking

Required

Two or more years of experience working in marketing, merchandising and communication and/or related field required

Must be proficient in Microsoft Office Suite (Word/Excel/PowerPoint) and Adobe Creative Suite (Photoshop/InDesign/Illustrator)

Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills

Proven success record with media relations/PR campaigns

Excellent project management skills and ability to collaborate with other departments

Must be well organized and possess ability to handle multiple responsibilities under constant deadlines with a high degree of attention to detail and accuracy

Track record of managing third-party relationships and/or direct reports

Customer focus: Identifies and understands customer needs and puts them first in all activities and efforts

Commercial mindset: Goes the extra mile to drive the commercial success of the company

Creative thinker who has proficient design and organizational skills

May require up to 50% travel

Preferred

Bachelor's degree in communications, marketing, or related field preferred

Retail experience is preferred

Company

Circle K

Glassdoor3.2

Our mission at Circle K is to make our customers' lives a little easier every day.

Founded in 1951

Laval, Quebec, CAN

10001+ employees

http://www.circlek.com

H1B Sponsorship

Circle K has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (27)

2024 (18)

2023 (24)

2022 (10)

2021 (14)

2020 (4)