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Zelis · 2 days ago

Marketing Process Optimization Manager

New Jersey, United States

Full-time

Hybrid

Mid, Senior Level

$95K/yr - $127K/yr

7+ years exp

Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. As the Marketing Process Optimization Manager, you will optimize departmental processes and support the operational backbone of the marketing team, ensuring tools and workflows are efficient while driving the adoption of new technologies.

FinanceFinTechHealth Care

No H1B

Responsibilities

Partner with internal Marketing stakeholders to implement tools aligned with strategic marketing goals, while maintaining detailed documentation of capabilities, integrations, and AI features to ensure full utilization and informed decision-making

Oversee the administration and optimization of the marketing webinar platform, ensuring full utilization of its capabilities by the team while supporting event setup and logistical requirements and occasionally hosting webinars

Partner on the development and implementation of efficient marketing processes by identifying bottlenecks, designing feedback loops, and driving scalable improvements

Collaborate with teams to understand workflow needs, how to instill Agentic AI and refine cross-functional operations, while serving as the primary administrator of the project management platform—promoting adoption, AI integration, and seamless data flow to enhance team productivity and collaboration

Maintain Marketing’s centralized database of vendors—tracking capabilities, contracts, renewal timelines, and costs—in collaboration with the Marketing Operations Manager, while also supporting the evaluation and onboarding of new partners to meet evolving business needs

Serve as a strategic partner to the Marketing team by guiding them in the effective use of tools, processes, and AI workflows; deliver training to drive adoption and impact, while documenting workflows and insights to scale best practices across the team

Manage and coordinate the internal marketing newsletter by curating content updates, maintaining the subscriber list, and delivering monthly engagement reports, while also leading quarterly education sessions to reinforce Marketing Operations processes and promote team-wide alignment

Additional projects as assigned

Qualification

Marketing operationsMarTech toolsProject managementAnalytical skillsStakeholder managementChange managementFormal training in project managementEffective communicationCollaboration skillsOrganizational abilitiesDetail-orientedInterpersonal skills